{"podcast":{"title":"Unpacking the Digital Shelf","slug":"unpacking-the-digital-shelf-256460","podcast_index_feed_id":256460,"rss_url":"https://feeds.simplecast.com/DdZHgFDt","website_url":"https://salsify.simplecast.com","image_url":"https://image.simplecastcdn.com/images/89603709-4e77-4006-97ab-97607a00fa68/85649ba3-844f-437a-93b5-cf1e17c38c48/3000x3000/final-platform-tile-blue.jpg?aid=rss_feed","author":"Digital Shelf Institute","episode_count":380,"summary":"Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org","last_synced_at":"2026-07-13T22:20:16.225514+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460"},"episode":{"title":"Relevance and Inspiration: The Twin Forces to Drive Incrementality in Retail, with Florian Clemens, Director, Strategy, Proposition, and Measurement at Tesco Media","slug":"relevance-and-inspiration-the-twin-forces-to-drive-incrementality-in-retail-with-florian-clemens-director-strategy-proposition-and-measurement-at-tesco-media","published_at":"2026-04-06T11:00:00+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/relevance-and-inspiration-the-twin-forces-to-drive-incrementality-in-retail-with-florian-clemens-director-strategy-proposition-and-measurement-at-tesco-media","show_page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460","url":"https://salsify.simplecast.com/episodes/relevance-and-inspiration-the-twin-forces-to-drive-incrementality-in-retail-with-florian-clemens-director-strategy-proposition-and-measurement-at-tesco-media-GeyDSEX1","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/daef88c9-5b92-48c2-8292-07050a908688/group-item/fed96f95-b78a-46be-ba8c-e9c7f8724beb/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt","summary":"With a career spanning brand management at P&G and Danone, to 9 years at Amazon building out retail media globally, and now leading retail media at Tesco, Florian Clemens is a human representation of all sides of omnichannel marketing and consumer experience. He brings this deep perspective and insightful data to a rollicking conversation about how brands and retailers have ever better opportunities to drive incrementality. It’s as simple, and as hard, as putting each shopper in control and being their support system for what they are trying to get done.","meta_description":"With a career spanning brand management at P&G and Danone, to 9 years at Amazon building out retail media globally, and now leading retail media at Te…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2394,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/unpacking-the-digital-shelf-256460/episodes/relevance-and-inspiration-the-twin-forces-to-drive-incrementality-in-retail-with-florian-clemens-director-strategy-proposition-and-measurement-at-tesco-media/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/relevance-and-inspiration-the-twin-forces-to-drive-incrementality-in-retail-with-florian-clemens-director-strategy-proposition-and-measurement-at-tesco-media.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}