{"podcast":{"title":"Unpacking the Digital Shelf","slug":"unpacking-the-digital-shelf-256460","podcast_index_feed_id":256460,"rss_url":"https://feeds.simplecast.com/DdZHgFDt","website_url":"https://salsify.simplecast.com","image_url":"https://image.simplecastcdn.com/images/89603709-4e77-4006-97ab-97607a00fa68/85649ba3-844f-437a-93b5-cf1e17c38c48/3000x3000/final-platform-tile-blue.jpg?aid=rss_feed","author":"Digital Shelf Institute","episode_count":380,"summary":"Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org","last_synced_at":"2026-07-13T22:20:16.225514+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460"},"episode":{"title":"Earn Early Trust to Win the Longer Consumer Consideration Cycle, with Daniel Reid, Principal Insights Analyst at Similarweb","slug":"earn-early-trust-to-win-the-longer-consumer-consideration-cycle-with-daniel-reid-principal-insights-analyst-at-similarweb","published_at":"2026-01-26T12:00:00+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/earn-early-trust-to-win-the-longer-consumer-consideration-cycle-with-daniel-reid-principal-insights-analyst-at-similarweb","show_page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460","url":"https://salsify.simplecast.com/episodes/earn-early-trust-to-win-the-longer-consumer-consideration-cycle-with-daniel-reid-principal-insights-analyst-at-similarweb-M2lV34OY","audio_url":"https://cdn.simplecast.com/audio/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/448a3702-295b-479a-a312-b834408df434/audio/a2e3690f-47cc-4733-a443-cd0f6ca28073/default_tc.mp3?aid=rss_feed&feed=DdZHgFDt","summary":"The holiday shopping season is always the perfect petri dish for how consumer behavior is shifting, and the data from their journeys should be listened to. Daniel Reid, Principal Insights Analyst at Similarweb, joins the podcast armed with that hot off the holidays data that highlights the extended consumer shopping journey, and how earning confidence and trust early and often can get you in that shopping cart early, and make your promotions more impactful when your meaningful shopping seasons arrive.","meta_description":"The holiday shopping season is always the perfect petri dish for how consumer behavior is shifting, and the data from their journeys should be listened to…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2095,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/unpacking-the-digital-shelf-256460/episodes/earn-early-trust-to-win-the-longer-consumer-consideration-cycle-with-daniel-reid-principal-insights-analyst-at-similarweb/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/earn-early-trust-to-win-the-longer-consumer-consideration-cycle-with-daniel-reid-principal-insights-analyst-at-similarweb.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}