{"podcast":{"title":"Unpacking the Digital Shelf","slug":"unpacking-the-digital-shelf-256460","podcast_index_feed_id":256460,"rss_url":"https://feeds.simplecast.com/DdZHgFDt","website_url":"https://salsify.simplecast.com","image_url":"https://image.simplecastcdn.com/images/89603709-4e77-4006-97ab-97607a00fa68/85649ba3-844f-437a-93b5-cf1e17c38c48/3000x3000/final-platform-tile-blue.jpg?aid=rss_feed","author":"Digital Shelf Institute","episode_count":380,"summary":"Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org","last_synced_at":"2026-07-13T22:20:16.225514+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460"},"episode":{"title":"Driving Growth through Omnichannel Presence and Product Innovation, with Aaron Zagha, CMO at Newton Baby","slug":"driving-growth-through-omnichannel-presence-and-product-innovation-with-aaron-zagha-cmo-at-newton-baby","published_at":"2026-06-01T11:00:00+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/driving-growth-through-omnichannel-presence-and-product-innovation-with-aaron-zagha-cmo-at-newton-baby","show_page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460","url":"https://salsify.simplecast.com/episodes/driving-growth-through-omnichannel-presence-and-product-innovation-with-aaron-zagha-cmo-at-newton-baby-_0oBVRWP","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/1f363ba8-b9e8-46df-a14d-2664a3e9e1ce/group-item/3948607e-85bc-44fd-ba65-236b08fdc7ec/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt","summary":"When last we met on the podcast in 2022, Aaron Zagha, CMO at Newton Baby, was selling some amazing baby mattresses through DTC. 4 years later, and a lot has changed - they’ve gone full omnichannel, expanded their product portfolio, and built a community of parents that are sticking with them, and their email list, for years. Managing all that change takes a ton of rigor, controlling the bottom line while fueling topline growth. Aaron walks us through this journey on today’s podcast.","meta_description":"When last we met on the podcast in 2022, Aaron Zagha, CMO at Newton Baby, was selling some amazing baby mattresses through DTC. 4 years later, and a lot h…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1444,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/unpacking-the-digital-shelf-256460/episodes/driving-growth-through-omnichannel-presence-and-product-innovation-with-aaron-zagha-cmo-at-newton-baby/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/driving-growth-through-omnichannel-presence-and-product-innovation-with-aaron-zagha-cmo-at-newton-baby.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}