{"podcast":{"title":"Unpacking the Digital Shelf","slug":"unpacking-the-digital-shelf-256460","podcast_index_feed_id":256460,"rss_url":"https://feeds.simplecast.com/DdZHgFDt","website_url":"https://salsify.simplecast.com","image_url":"https://image.simplecastcdn.com/images/89603709-4e77-4006-97ab-97607a00fa68/85649ba3-844f-437a-93b5-cf1e17c38c48/3000x3000/final-platform-tile-blue.jpg?aid=rss_feed","author":"Digital Shelf Institute","episode_count":380,"summary":"Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org","last_synced_at":"2026-07-13T22:20:16.225514+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460"},"episode":{"title":"Beyond the Traditional Marketing Mix with Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy Corporation, Ash McMullen, Head of eCommerce at Advantice Health, and Donna Sharp, Managing Director at MediaLink","slug":"beyond-the-traditional-marketing-mix-with-ben-galvin-sr-director-of-omnichannel-retail-sales-ecommerce-at-monster-energy-corporation-ash-mcmullen-head-of-ecommerce-at-advantice-health-and-donna-sharp-managing-director-at","published_at":"2026-01-05T12:00:00+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/beyond-the-traditional-marketing-mix-with-ben-galvin-sr-director-of-omnichannel-retail-sales-ecommerce-at-monster-energy-corporation-ash-mcmullen-head-of-ecommerce-at-advantice-health-and-donna-sharp-managing-director-at","show_page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460","url":"https://salsify.simplecast.com/episodes/beyond-the-traditional-marketing-mix-with-ben-galvin-sr-director-of-omnichannel-retail-sales-ecommerce-at-monster-energy-corporation-ash-mcmullen-head-of-ecommerce-at-advantice-health-and-donna-sharp-managing-director-at-medialink-Er2hmTt_","audio_url":"https://cdn.simplecast.com/audio/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/91b6a2d2-285d-4488-802e-080db81bdab9/audio/7728965b-918c-4bfe-8c2b-b2781d14c2d8/default_tc.mp3?aid=rss_feed&feed=DdZHgFDt","summary":"As retail media spending explodes and traditional measurement methods struggle to keep pace amidst inconsistent KPIs across retailers, marketing mix modeling (MMM) finds itself at a critical crossroads. New research from MediaLink and the Digital Shelf Institute lays out the challenges and evolving best practices in MMMs to transform marketing mix models from a quarterly planning tool into a dynamic, real-time strategic asset. This is an audio rebroadcast of a webinar focused on that research, led by Lauren Livak Gilbert, featuring Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy Corporation, Ash McMullen, Head of eCommerce at Advantice Health, and Donna Sharp, Managing Director at MediaLink.","meta_description":"As retail media spending explodes and traditional measurement methods struggle to keep pace amidst inconsistent KPIs across retailers, marketing mix model…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2970,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/unpacking-the-digital-shelf-256460/episodes/beyond-the-traditional-marketing-mix-with-ben-galvin-sr-director-of-omnichannel-retail-sales-ecommerce-at-monster-energy-corporation-ash-mcmullen-head-of-ecommerce-at-advantice-health-and-donna-sharp-managing-director-at/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/beyond-the-traditional-marketing-mix-with-ben-galvin-sr-director-of-omnichannel-retail-sales-ecommerce-at-monster-energy-corporation-ash-mcmullen-head-of-ecommerce-at-advantice-health-and-donna-sharp-managing-director-at.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}