{"podcast":{"title":"Unpacking the Digital Shelf","slug":"unpacking-the-digital-shelf-256460","podcast_index_feed_id":256460,"rss_url":"https://feeds.simplecast.com/DdZHgFDt","website_url":"https://salsify.simplecast.com","image_url":"https://image.simplecastcdn.com/images/89603709-4e77-4006-97ab-97607a00fa68/85649ba3-844f-437a-93b5-cf1e17c38c48/3000x3000/final-platform-tile-blue.jpg?aid=rss_feed","author":"Digital Shelf Institute","episode_count":380,"summary":"Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org","last_synced_at":"2026-07-13T22:20:16.225514+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460"},"episode":{"title":"A Humanist Spin on Machine-to-Machine Marketing, with Jason Carmel, Global Creative Data Lead at VML","slug":"a-humanist-spin-on-machine-to-machine-marketing-with-jason-carmel-global-creative-data-lead-at-vml","published_at":"2026-07-06T11:00:00+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/a-humanist-spin-on-machine-to-machine-marketing-with-jason-carmel-global-creative-data-lead-at-vml","show_page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460","url":"https://salsify.simplecast.com/episodes/a-humanist-spin-on-machine-to-machine-marketing-with-jason-carmel-global-creative-data-lead-at-vml-G6AzAhAH","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/fcc884cc-6892-45fb-9229-832ee7f5f7de/group-item/7613a7bb-9822-42f8-951d-6423001ba2e1/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt","summary":"The digital shelf has been joined by the agentic shelf — with AI agents no longer just tools in our marketing arsenal, they are emerging as a powerful, influential consumer segment actively shaping discovery, evaluation, and purchase decisions. In this audio version of a keynote from the Digital Shelf Summit, Jason Carmel, Global Creative Data Lead at VML, explains why enterprises need to re-think their marketing strategy to account for consumer machine agents, and how to do so while preserving authentic human connection.","meta_description":"The digital shelf has been joined by the agentic shelf — with AI agents no longer just tools in our marketing arsenal, they are emerging as a powerful, in…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1807,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/unpacking-the-digital-shelf-256460/episodes/a-humanist-spin-on-machine-to-machine-marketing-with-jason-carmel-global-creative-data-lead-at-vml/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/a-humanist-spin-on-machine-to-machine-marketing-with-jason-carmel-global-creative-data-lead-at-vml.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}