{"podcast":{"title":"Unlocked Podcast","slug":"unlocked-podcast-7056483","podcast_index_feed_id":7056483,"rss_url":"https://anchor.fm/s/fc2278e0/podcast/rss","website_url":"https://unlockedpodcast.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42201176/42201176-1729125396698-84843b73e42db.jpg","author":"Chad Lingafelt, Tony Hokanson, Lars Johnston","episode_count":80,"summary":"Three business owners, spanning North Carolina, Minnesota, and Alberta, Canada, have joined forces to create Unlocked Podcast. Their mission? To share their insights on building enduring businesses that thrive for generations to come.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/unlocked-podcast-7056483"},"episode":{"title":"Strategic Selling: Unlocking Growth by Converting CapEx to OpEx","slug":"strategic-selling-unlocking-growth-by-converting-capex-to-opex","published_at":"2026-01-15T11:30:00+00:00","page_url":"https://stenobird.com/podcast/unlocked-podcast-7056483/strategic-selling-unlocking-growth-by-converting-capex-to-opex","show_page_url":"https://stenobird.com/podcast/unlocked-podcast-7056483","url":"https://podcasters.spotify.com/pod/show/podcastunlocked/episodes/Strategic-Selling-Unlocking-Growth-by-Converting-CapEx-to-OpEx-e3dbds8","audio_url":"https://anchor.fm/s/fc2278e0/podcast/play/113669448/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-8%2F748820af-9a15-4e9e-f831-feeec9f9b836.m4a","summary":"In the first official deep dive of 2026, the Unlocked Podcast team explores a game-changing sales strategy: shifting high-ticket security solutions from Capital Expenditures (CapEx) to Operating Expenses (OpEx) . Chad from Loc-Doc Security , Tony from Assured Security , and Lars from Calgary Lock & Safe break down why large, six-figure proposals often stall in today’s economic climate. The hosts explain that while security and key systems are vital, they often fall to the bottom of a client's priority list when competing with HVAC repairs or parking lot maintenance for limited capital budgets. By converting a large project into a digestible operating expense, facility managers can often bypass complex investment committees and use their own autonomous budgets to say "yes" faster. Lars shares a massive real-world example of a $700,000 rekey project that was successfully closed by spreading it over a five-year operational forecast. Tune in to learn how to tailor your sales approach to match how your customers actually want to spend their money.","meta_description":"In the first official deep dive of 2026, the Unlocked Podcast team explores a game-changing sales strategy: shifting high-ticket security solutions from C…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3803,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/unlocked-podcast-7056483/episodes/strategic-selling-unlocking-growth-by-converting-capex-to-opex/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/unlocked-podcast-7056483/strategic-selling-unlocking-growth-by-converting-capex-to-opex.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}