{"podcast":{"title":"Unlocked Podcast","slug":"unlocked-podcast-7056483","podcast_index_feed_id":7056483,"rss_url":"https://anchor.fm/s/fc2278e0/podcast/rss","website_url":"https://unlockedpodcast.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42201176/42201176-1729125396698-84843b73e42db.jpg","author":"Chad Lingafelt, Tony Hokanson, Lars Johnston","episode_count":80,"summary":"Three business owners, spanning North Carolina, Minnesota, and Alberta, Canada, have joined forces to create Unlocked Podcast. Their mission? To share their insights on building enduring businesses that thrive for generations to come.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/unlocked-podcast-7056483"},"episode":{"title":"Orchestrating Organic Opportunities (Episode 73)","slug":"orchestrating-organic-opportunities-episode-73","published_at":"2026-04-09T10:30:00+00:00","page_url":"https://stenobird.com/podcast/unlocked-podcast-7056483/orchestrating-organic-opportunities-episode-73","show_page_url":"https://stenobird.com/podcast/unlocked-podcast-7056483","url":"https://podcasters.spotify.com/pod/show/podcastunlocked/episodes/Orchestrating-Organic-Opportunities-Episode-73-e3hkimg","audio_url":"https://anchor.fm/s/fc2278e0/podcast/play/118163600/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-8%2Fa664c172-52c4-85d7-6f34-023a9b670e8c.mp3","summary":"In Episode 73 , Tony ( Assured Security ), Lars ( Calgary Lock & Safe ), and Chad ( Loc-Doc Security ) tackle the challenge of growing organically by capturing large-scale projects. The trio explores tactical ways to move beyond basic break-fix service calls and into the world of $50,000+ contracts. Chad reveals the "Association Strategy," explaining why trade associations are the key to finding ideal customers where they actually hang out. Lars shares his "Skywalker" approach to dominating a downtown commercial core by building deep relationships with property managers. The episode culminates in a heated debate over the future of sales: Is it better to have a team of specialists laser-focused on one product line, or generalists who can sell the entire "one-stop-shop" model?.","meta_description":"In Episode 73 , Tony ( Assured Security ), Lars ( Calgary Lock & Safe ), and Chad ( Loc-Doc Security ) tackle the challenge of growing organically by…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4034,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/unlocked-podcast-7056483/episodes/orchestrating-organic-opportunities-episode-73/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/unlocked-podcast-7056483/orchestrating-organic-opportunities-episode-73.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}