{"podcast":{"title":"Under the Influence with Terry O'Reilly","slug":"under-the-influence-with-terry-o-reilly-994603","podcast_index_feed_id":994603,"rss_url":"https://undertheinfluence.apostrophepodcasts.ca/feed","website_url":"https://apostrophepodcasts.ca/undertheinfluence/","image_url":"https://assets.pippa.io/shows/61d4ae405ad158001379010e/1740153400286-56bdd070-3f4d-4f5e-bbec-c47313611a2a.jpeg","author":"Apostrophe Podcast Network","episode_count":429,"summary":"Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-08-01T18:21:17.348693+00:00","page_url":"https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603"},"episode":{"title":"When You're This Big, They Call You Mister","slug":"when-you-re-this-big-they-call-you-mister","published_at":"2026-07-18T15:56:00+00:00","page_url":"https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603/when-you-re-this-big-they-call-you-mister","show_page_url":"https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603","url":"https://apostrophepodcasts.ca/undertheinfluence","audio_url":"https://sphinx.acast.com/p/open/s/61d4ae405ad158001379010e/e/6a4fd64c2b60482dd26925d1/media.mp3","summary":"From the Under The Influence Archives. One of our favourites. There are some time-honored honorifics in the world of marketing. “Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel.  Like  Colonel  Sanders,  Dr . Scholl’s,  Mr . Clean and  Mrs . Butterworth’s. They’re usually leaders in their category. Is it because those products are the best? Or – is it because those brand names give the products a sense of respect and authority. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"From the Under The Influence Archives. One of our favourites. There are some time-honored honorifics in the world of marketing. “Honorifics” are titles&nb…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1655,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/under-the-influence-with-terry-o-reilly-994603/episodes/when-you-re-this-big-they-call-you-mister/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603/when-you-re-this-big-they-call-you-mister.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}