{"podcast":{"title":"Under the Influence with Terry O'Reilly","slug":"under-the-influence-with-terry-o-reilly-994603","podcast_index_feed_id":994603,"rss_url":"https://undertheinfluence.apostrophepodcasts.ca/feed","website_url":"https://apostrophepodcasts.ca/undertheinfluence/","image_url":"https://assets.pippa.io/shows/61d4ae405ad158001379010e/1740153400286-56bdd070-3f4d-4f5e-bbec-c47313611a2a.jpeg","author":"Apostrophe Podcast Network","episode_count":429,"summary":"Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-08-01T18:21:17.348693+00:00","page_url":"https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603"},"episode":{"title":"The Marketing of Taylor Swift (Taylor's Version)","slug":"the-marketing-of-taylor-swift-taylor-s-version","published_at":"2025-12-27T16:56:00+00:00","page_url":"https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603/the-marketing-of-taylor-swift-taylor-s-version","show_page_url":"https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603","url":"https://apostrophepodcasts.ca/undertheinfluence","audio_url":"https://sphinx.acast.com/p/open/s/61d4ae405ad158001379010e/e/69444e1aaccce1f842dbb102/media.mp3","summary":"This week, we analyze the remarkable marketing skills of one of the top music artists in the world - Taylor Swift. She has challenged the status quo at every turn - she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"This week, we analyze the remarkable marketing skills of one of the top music artists in the world - Taylor Swift. She has challenged the status quo at ev…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1642,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/under-the-influence-with-terry-o-reilly-994603/episodes/the-marketing-of-taylor-swift-taylor-s-version/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603/the-marketing-of-taylor-swift-taylor-s-version.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}