{"podcast":{"title":"Unconventional Leaders","slug":"unconventional-leaders-6674813","podcast_index_feed_id":6674813,"rss_url":"https://feeds.captivate.fm/unconventional-leaders/","website_url":"https://www.heatherparady.com/podcast","image_url":"https://artwork.captivate.fm/4985ab13-1356-458e-8f20-820d01424b75/Unconventional-Leaders.png","author":"Heather Parady","episode_count":177,"summary":"If you feel like the misfit, the one who thinks differently, or the one who never quite fit the mold, this show is here to help you take the parts of your story you once felt unsure about and turn them into your greatest advantage.","last_synced_at":"2026-07-28T22:20:50.336383+00:00","page_url":"https://stenobird.com/podcast/unconventional-leaders-6674813"},"episode":{"title":"Drive Traffic WITHOUT Posting on Social Media | Cyndi Zaweski","slug":"drive-traffic-without-posting-on-social-media-cyndi-zaweski","published_at":"2026-04-21T11:00:00+00:00","page_url":"https://stenobird.com/podcast/unconventional-leaders-6674813/drive-traffic-without-posting-on-social-media-cyndi-zaweski","show_page_url":"https://stenobird.com/podcast/unconventional-leaders-6674813","url":"https://www.heatherparady.com/podcast","audio_url":"https://episodes.captivate.fm/episode/b4309238-d3fc-4d29-8646-7a05e40ec7d8.mp3","summary":"Cyndi Zaweski is an award-winning journalist, storytelling marketer, and entrepreneur. A little over six months ago, she made a bold move: she stopped posting on social media (yes, as a digital entrepreneur) . What happened next? Her sales jumped 176%. In this episode, she breaks down how it’s even possible…how leaning into search and her background in SEO drove consistent traffic to her offers. We also explore the mental shift that came with unplugging: from withdrawal and fear to clarity, creativity, and finally hearing your own voice again. WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady TOPICS FROM THIS EPISODE: How her sales went UP 176% after quitting social How SEO, email, and search-driven content bring in clients without social The shift from constant output to intentional, meaningful creation CONNECT WITH CYNDI ZAWESKI: Website: https://www.cyndizaweski.com/ Instagram: https://www.instagram.com/cyndizaweski/ CONNECT WITH HEATHER: Follow Heather on IG: https://www.instagram.com/heatherparady/ Access Full Show Notes Here: https://www.heatherparady.com/blog/164 Mentioned in this episode: Empowered Podcasting Grab your ticket here: https://empoweredpodcasting.com/check-out?am_id=heather444 Use code: EPC20 **“This is an affiliate link, which means. I earn a commission when you purchase through it**","meta_description":"Cyndi Zaweski is an award-winning journalist, storytelling marketer, and entrepreneur. A little over six months ago, she made a bold move: she stopped pos…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3592,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/unconventional-leaders-6674813/episodes/drive-traffic-without-posting-on-social-media-cyndi-zaweski/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/unconventional-leaders-6674813/drive-traffic-without-posting-on-social-media-cyndi-zaweski.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}