{"podcast":{"title":"Unconventional Business Podcast","slug":"unconventional-business-podcast-7042277","podcast_index_feed_id":7042277,"rss_url":"https://anchor.fm/s/84560c14/podcast/rss","website_url":"https://revealmarketinguk.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/22102317/22102317-1772556804986-e606088962f6c.jpg","author":"Siobhan Fox","episode_count":128,"summary":"This is your place for real stories of real people growing their businesses in the real world. Most of us are neurodivergent in some way, but everyone is welcome. This is the place for the rule-breakers, the narrative-dismantlers and those who just want to forge their own unique path in the world. You will find no ‘do it my way’ or six steps to six figures BS here. My guests and I will offer guidance that allows you to take just the bits you like and feel good for you, and easily apply them to your business. Join me on this journey and together, let’s do business differently.","last_synced_at":"2026-07-29T16:20:00.925863+00:00","page_url":"https://stenobird.com/podcast/unconventional-business-podcast-7042277"},"episode":{"title":"Ep 109: Don’t be a sheep, be a zebra","slug":"ep-109-don-t-be-a-sheep-be-a-zebra","published_at":"2026-07-22T17:03:24+00:00","page_url":"https://stenobird.com/podcast/unconventional-business-podcast-7042277/ep-109-don-t-be-a-sheep-be-a-zebra","show_page_url":"https://stenobird.com/podcast/unconventional-business-podcast-7042277","url":"https://podcasters.spotify.com/pod/show/unconventionalbizpodcast/episodes/Ep-109-Dont-be-a-sheep--be-a-zebra-e3mdlfg","audio_url":"https://anchor.fm/s/84560c14/podcast/play/123179952/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-22%2F6632619b-8041-4497-6733-bcdd9203ff44.mp3","summary":"How can you build a disability-led, neurodivergent-friendly business that actually works for your brain and body instead of forcing yourself into corporate-shaped boxes? If you’re a business owner craving something more real, raw and relatable (and less “6am cold plunge hustle bro” nonsense), this episode shows you what that can really look like in practice. In this episode, I am joined by brand designer Bethany Jewkes, who creates bold, personality-packed brands for disability-led, chronically ill, and neurodivergent business owners. We unpack toxic work culture, unmasking, and building a business around comfort, capacity, and actual joy—and find out all about Bethany’s signature pyjama approach to business! As an AuDHDer with chronic illnesses myself, I found this conversation so refreshing and affirming. As Bethany says, so rightly: “If it costs your happiness and your health, it’s not worth it.” We dive into: 🧬 What makes Bethany unconventional? From bright hair to introvert energy, Bethany has made a lifelong habit of questioning rules rather than accepting them at face value. 🔥 From toxic workplace to self-employment: How a hostile manager, blocked promotions, and worsening mental health pushed Bethany to “accidentally” start a business. 🎯 Niching into disabled & neurodivergent clients: why she now intentionally designs brands and processes around access needs, energy, and communication differences. 🛌 The pyjama approach to business: binning off performative professionalism and designing work around real bodies, brains and capacity. 💪 Disability, work, and the strengths-based lens: Challenging deficit narratives: “Technically, I’m less able to do some things, but that doesn’t mean my entire worth diminishes.” 🧠 Unmasking and redesigning your services: Noticin…","meta_description":"How can you build a disability-led, neurodivergent-friendly business that actually works for your brain and body instead of forcing yourself into corporat…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2406,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/unconventional-business-podcast-7042277/episodes/ep-109-don-t-be-a-sheep-be-a-zebra/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/unconventional-business-podcast-7042277/ep-109-don-t-be-a-sheep-be-a-zebra.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}