{"podcast":{"title":"Uncensored Renegades","slug":"uncensored-renegades-7655757","podcast_index_feed_id":7655757,"rss_url":"https://feeds.transistor.fm/uncensored-renegades","website_url":null,"image_url":"https://img.transistorcdn.com/Pm5EAUm0XszCFf1XVQ8h-CK0koO0bvPqPcNDVp5Lwmo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NmEw/MzY2ZGMzMGU0Njc2/ZWFhY2FhMzk1M2Q3/MmM1NC5wbmc.jpg","author":"Jon Evans and Kory Marchisotto","episode_count":28,"summary":"Kory Marchisotto, the trailblazing CMO of e.l.f., and Jon Evans, the perpetually fired host of the Uncensored CMO, team up to talk about the things leaders usually avoid talking about; failures, numbers, getting fired, and so on. The renegade duo fire through topics at speed, on a 20-minute time limit… ish.","last_synced_at":"2026-07-17T14:17:05.009499+00:00","page_url":"https://stenobird.com/podcast/uncensored-renegades-7655757"},"episode":{"title":"Why you need to know your e.l.f.ing numbers","slug":"why-you-need-to-know-your-e-l-f-ing-numbers","published_at":"2026-01-30T06:00:00+00:00","page_url":"https://stenobird.com/podcast/uncensored-renegades-7655757/why-you-need-to-know-your-e-l-f-ing-numbers","show_page_url":"https://stenobird.com/podcast/uncensored-renegades-7655757","url":"https://share.transistor.fm/s/d4f7fda7","audio_url":"https://media.transistor.fm/d4f7fda7/ccd49b14.mp3","summary":"Know your e.l.f.ing numbers - it's your responsibility as a leader. Jon and Kory share stories of when this has helped them in roles, and share advice on how CMOs can be successful in getting more budget, taking bigger risks and, ultimately, grow the brand (for 25 consecutive quarters in Kory’s case). Timestamps 00:00 - Intro 00:34 - You just do the cutting, sticking and colouring in 01:42 - Why knowing your numbers is so important for CMOs 05:25 - Making the case for long term marketing investment 08:10 - Why CMOs need to earn the right to take risks 12:05 - Managing internal politics in the c-suite 15:16 - Kory’s formula to create successful work","meta_description":"Know your e.l.f.ing numbers - it's your responsibility as a leader. Jon and Kory share stories of when this has helped them in roles, and share advice on…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1181,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/uncensored-renegades-7655757/episodes/why-you-need-to-know-your-e-l-f-ing-numbers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/uncensored-renegades-7655757/why-you-need-to-know-your-e-l-f-ing-numbers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}