{"podcast":{"title":"Uncensored CMO","slug":"uncensored-cmo-257995","podcast_index_feed_id":257995,"rss_url":"https://feeds.transistor.fm/uncensored-cmo","website_url":"http://uncensoredcmo.com","image_url":"https://img.transistorcdn.com/VIH3Rn5ET8-eHQxgBGNydnhXL95pc10_Kq7qTpjezuc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ3MzEvMTU3MDAz/MjQ3NC1hcnR3b3Jr/LmpwZw.jpg","author":"Jon Evans","episode_count":278,"summary":"The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.","last_synced_at":"2026-07-20T04:17:33.579422+00:00","page_url":"https://stenobird.com/podcast/uncensored-cmo-257995"},"episode":{"title":"From idea to £25m exit - Jimmy's Iced Coffee Founder, Jim Cregan","slug":"from-idea-to-25m-exit-jimmy-s-iced-coffee-founder-jim-cregan","published_at":"2026-02-25T01:00:00+00:00","page_url":"https://stenobird.com/podcast/uncensored-cmo-257995/from-idea-to-25m-exit-jimmy-s-iced-coffee-founder-jim-cregan","show_page_url":"https://stenobird.com/podcast/uncensored-cmo-257995","url":"https://ucmo.transistor.fm/245","audio_url":"https://media.transistor.fm/8eaaa850/0a168385.mp3","summary":"Jim Cregan built Jimmy’s Iced Coffee from scratch, spotting an untapped market, designing a product that stood out, and making its way onto the shelves of Selfridges in just 4 months. In this episode, Jim shares the founding story, the thinking behind Jimmy’s distinctive “BottleCan” packaging, and how personal touches and relentless energy helped build a brand people loved. We also dive into retail strategy, going direct-to-consumer, treating suppliers as humans, and how the £25m exit to Britvic finally came together. Sign up to our live event, The Calling, on April 21st here: https://event.uncensoredcmo.com/events/uncensoredcmo/2044861 00:00 - Start 00:59 - The founding story of Jimmy’s Iced Coffee 06:04 - The iced coffee market at the time 09:44 - How Jimmy designed and packaged the product 12:21 - Why Jimmy’s is in “Cottles” or “BottleCans” 19:56 - How Jimmy’s got into Selfridges 4 months after launching 20:50 - Hustling their way into Whole Foods and other stores 26:58 - How Jimmy’s got a listing in Tesco 28:05 - Treating suppliers like humans 31:15 - Choosing to go Direct to Consumer in addition to retail 32:53 - Adding the personal details that matter 34:20 - How Jim marketed Jimmy’s Iced Coffee 39:39 - Jim’s advice to aspiring founders 41:57 - How the £25m exit to Britvic happened","meta_description":"Jim Cregan built Jimmy’s Iced Coffee from scratch, spotting an untapped market, designing a product that stood out, and making its way onto the shelves of…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2924,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/uncensored-cmo-257995/episodes/from-idea-to-25m-exit-jimmy-s-iced-coffee-founder-jim-cregan/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/uncensored-cmo-257995/from-idea-to-25m-exit-jimmy-s-iced-coffee-founder-jim-cregan.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}