{"podcast":{"title":"Ultimate Partner®","slug":"ultimate-partner-326035","podcast_index_feed_id":326035,"rss_url":"https://theultimatepartner.com/feed/podcast/","website_url":"https://theultimatepartner.com/","image_url":"https://theultimatepartner.com/wp-content/uploads/2026/04/1.jpg","author":"Vince Menzione - Technology Industry Sales and Partner Executive","episode_count":100,"summary":"Empowering partners to achieve their greatest results through successful partnering.","last_synced_at":"2026-06-30T06:18:33.190531+00:00","page_url":"https://stenobird.com/podcast/ultimate-partner-326035"},"episode":{"title":"280 – A Half Trillion Dollar Opportunity: How ServiceNow Unlocks Marketplace","slug":"280-a-half-trillion-dollar-opportunity-how-servicenow-unlocks-marketplace","published_at":"2025-12-14T22:27:42+00:00","page_url":"https://stenobird.com/podcast/ultimate-partner-326035/280-a-half-trillion-dollar-opportunity-how-servicenow-unlocks-marketplace","show_page_url":"https://stenobird.com/podcast/ultimate-partner-326035","url":"https://theultimatepartner.com/280-a-half-trillion-dollar-opportunity-how-service-now-unlocks-marketplace/","audio_url":"https://media.blubrry.com/unofficalguidetopartnering/media.blubrry.com/unofficalguidetopartnering/content.blubrry.com/unofficalguidetopartnering/FILLER_WORDS_REMOVED_Jen_Odess_Audio_Podcast_1_.mp3","summary":"Welcome back to the Ultimate Partner® Podcast. AI agents are your next customers. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/   Check Out UPX: https://theultimatepartner.com/experience/ Jen Odess, Group Vice President of Partner Excellence at ServiceNow, joins Vince Menzione to discuss the company’s incredible transformation from an IT ticketing solution to a leading AI-native platform for business transformation. Jen dives deep into how ServiceNow has strategically invested in and infused AI into its unified platform over the last decade, enabling over a billion workflows daily. She also outlines the critical role of the partner ecosystem, which executes 87% of all implementations, and reveals the company’s strategic initiatives, including its commitment to the hyperscaler marketplaces, the goal to hit half a billion dollars in annual contract value for its Now Assist AI product, and the push for partners to adopt an ‘AI-native’ methodology to capitalize on the fact that customers still want over 70% of AI buying to be done through partners. Key Takeaways ServiceNow is an ‘AI-native’ company, having invested in and built AI directly into its unified platform for over a decade. The company’s core value today is in its unified AI platform, single data model, and leadership in workflows that connect the entire enterprise. ServiceNow will hit $500 million in annual contract value for its Now Assist AI products by the end of 2025, making it the fastest-growing product in company history. An astonishing 87% of all ServiceNow implementations are done by its global partner ecosystem, highlighting their crucial role. The company is leveraging the half-trillion-dollar opportunity of durable cloud bu…","meta_description":"Welcome back to the Ultimate Partner® Podcast. AI agents are your next customers. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2505,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ultimate-partner-326035/episodes/280-a-half-trillion-dollar-opportunity-how-servicenow-unlocks-marketplace/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ultimate-partner-326035/280-a-half-trillion-dollar-opportunity-how-servicenow-unlocks-marketplace.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}