{"podcast":{"title":"UBC News World","slug":"ubc-news-world-468831","podcast_index_feed_id":468831,"rss_url":"https://feeds.captivate.fm/ubcnewsworld/","website_url":"http://ubcnews.world/","image_url":"https://artwork.captivate.fm/0e67dd44-0ac0-4faf-9d07-a57463a2a23e/ubccover.png","author":"David Steward","episode_count":3500,"summary":"We cover NEWS YOU CARE ABOUT and stories to which you cannot remain indifferent. From culture and arts to business, politics, entrepreneurship, science, cryptocurrency, and entertainment, UBC News offers video news reports on the most interesting national and global developments and of the most recent events that impact your world. UBC News covers real news real fast even before it is news. Join us as we explore the most current issues of the day and offer the best storytelling on YouTube. Find out today’s latest information about major events and more real stories at http://ubcnews.world.","last_synced_at":"2026-08-02T14:20:06.976424+00:00","page_url":"https://stenobird.com/podcast/ubc-news-world-468831"},"episode":{"title":"Why Is B2B Lead Generation So Expensive? What Top Marketers Do Differently","slug":"why-is-b2b-lead-generation-so-expensive-what-top-marketers-do-differently","published_at":"2026-05-12T12:49:00+00:00","page_url":"https://stenobird.com/podcast/ubc-news-world-468831/why-is-b2b-lead-generation-so-expensive-what-top-marketers-do-differently","show_page_url":"https://stenobird.com/podcast/ubc-news-world-468831","url":"http://ubcnews.world/","audio_url":"https://episodes.captivate.fm/episode/7e186b2e-a670-4502-b785-90488fe12dfa.mp3","summary":"Content marketing can significantly reduce what B2B companies spend on lead generation. Understanding how it works, and how to structure it, makes a real difference to long-term marketing performance. Go to https://path2excel.com/ (https://path2excel.com/) for more information. Path2Excel City: Princeton Address: 3535 US-1 Website: https://path2excel.com/","meta_description":"Content marketing can significantly reduce what B2B companies spend on lead generation. Understanding how it works, and how to structure it, makes a real…","key_points":[],"chapters":[],"topics":[],"duration_seconds":220,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ubc-news-world-468831/episodes/why-is-b2b-lead-generation-so-expensive-what-top-marketers-do-differently/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ubc-news-world-468831/why-is-b2b-lead-generation-so-expensive-what-top-marketers-do-differently.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}