{"podcast":{"title":"UBC News World","slug":"ubc-news-world-468831","podcast_index_feed_id":468831,"rss_url":"https://feeds.captivate.fm/ubcnewsworld/","website_url":"http://ubcnews.world/","image_url":"https://artwork.captivate.fm/0e67dd44-0ac0-4faf-9d07-a57463a2a23e/ubccover.png","author":"David Steward","episode_count":3500,"summary":"We cover NEWS YOU CARE ABOUT and stories to which you cannot remain indifferent. From culture and arts to business, politics, entrepreneurship, science, cryptocurrency, and entertainment, UBC News offers video news reports on the most interesting national and global developments and of the most recent events that impact your world. UBC News covers real news real fast even before it is news. Join us as we explore the most current issues of the day and offer the best storytelling on YouTube. Find out today’s latest information about major events and more real stories at http://ubcnews.world.","last_synced_at":"2026-08-02T14:20:06.976424+00:00","page_url":"https://stenobird.com/podcast/ubc-news-world-468831"},"episode":{"title":"Search vs Display Ads: Which Builds Brand Awareness Better?","slug":"search-vs-display-ads-which-builds-brand-awareness-better","published_at":"2026-05-12T06:40:00+00:00","page_url":"https://stenobird.com/podcast/ubc-news-world-468831/search-vs-display-ads-which-builds-brand-awareness-better","show_page_url":"https://stenobird.com/podcast/ubc-news-world-468831","url":"http://ubcnews.world/","audio_url":"https://episodes.captivate.fm/episode/a5051645-ac6e-400b-b530-e60d9f0074c7.mp3","summary":"Search ads and display ads both build brand awareness—but in completely different ways. Discover which one works best at each stage of the buying process, and why combining them can boost conversions by over 20%. Advantis Digital Media City: Douglasville Address: 3400 Chapel Hill Rd Website: https://advantisppc.com Email: hclark@advantisdigitalmarketing.com","meta_description":"Search ads and display ads both build brand awareness—but in completely different ways. Discover which one works best at each stage of the buying process,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":472,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ubc-news-world-468831/episodes/search-vs-display-ads-which-builds-brand-awareness-better/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ubc-news-world-468831/search-vs-display-ads-which-builds-brand-awareness-better.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}