{"podcast":{"title":"UBC News World","slug":"ubc-news-world-468831","podcast_index_feed_id":468831,"rss_url":"https://feeds.captivate.fm/ubcnewsworld/","website_url":"http://ubcnews.world/","image_url":"https://artwork.captivate.fm/0e67dd44-0ac0-4faf-9d07-a57463a2a23e/ubccover.png","author":"David Steward","episode_count":3500,"summary":"We cover NEWS YOU CARE ABOUT and stories to which you cannot remain indifferent. From culture and arts to business, politics, entrepreneurship, science, cryptocurrency, and entertainment, UBC News offers video news reports on the most interesting national and global developments and of the most recent events that impact your world. UBC News covers real news real fast even before it is news. Join us as we explore the most current issues of the day and offer the best storytelling on YouTube. Find out today’s latest information about major events and more real stories at http://ubcnews.world.","last_synced_at":"2026-08-02T14:20:06.976424+00:00","page_url":"https://stenobird.com/podcast/ubc-news-world-468831"},"episode":{"title":"Google Ads for Local Businesses: What Works and What Drains the Budget","slug":"google-ads-for-local-businesses-what-works-and-what-drains-the-budget","published_at":"2026-07-22T10:23:00+00:00","page_url":"https://stenobird.com/podcast/ubc-news-world-468831/google-ads-for-local-businesses-what-works-and-what-drains-the-budget","show_page_url":"https://stenobird.com/podcast/ubc-news-world-468831","url":"http://ubcnews.world/","audio_url":"https://episodes.captivate.fm/episode/d0dcd3f0-981b-4260-93c0-2b11918a1b06.mp3","summary":"Effective Google Ads campaigns require a clear goal, the right campaign type, targeted keywords, and conversion tracking, not just a budget. Here is what local businesses need to get it right. To learn more, visit https://leapengine.co/ (https://leapengine.co/) LeapEngine City: South Orange Address: 215 Waverly Pl Website: https://leapengine.co/","meta_description":"Effective Google Ads campaigns require a clear goal, the right campaign type, targeted keywords, and conversion tracking, not just a budget. Here is what…","key_points":[],"chapters":[],"topics":[],"duration_seconds":231,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ubc-news-world-468831/episodes/google-ads-for-local-businesses-what-works-and-what-drains-the-budget/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ubc-news-world-468831/google-ads-for-local-businesses-what-works-and-what-drains-the-budget.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}