{"podcast":{"title":"Trust & Influence in B2B","slug":"trust-influence-in-b2b-7231194","podcast_index_feed_id":7231194,"rss_url":"https://feeds.captivate.fm/trust-influence-in-b2b/","website_url":"https://www.joelharrisonb2b.com/","image_url":"https://artwork.captivate.fm/5233bd2b-a9ac-4f38-96dd-89653f323389/Trust-InfluenceB2B-NewLook-v2-Generic-Asset.jpg","author":"Joel Harrison","episode_count":62,"summary":"I’m Joel Harrison, founder of B2B Marketing.net (formerly B2B Marketing magazine) Propolis and the B2B Marketing Awards. It’s been my mission for the past 21 years to recognise, celebrate and evangelise for the amazing profession that is B2B marketing, which has evolved beyond that recognition in that time. In this podcast, I’ll be exploring what I believe is the biggest challenge facing B2B marketers today: Trust. Buyers have always been cynical, hard to reach and even harder to convince, and increasingly expect to be self-directed in their research. In other words, they only want to engage with you on their terms. As if that wasn't bad enough, media and content channels are fragmented whilst AI is opening the floodgates to a tidalwave of content of questionable quality and veracity. It all adds up to a crisis of trust in B2B. In this podcast, I'll be interviewing innovative and inspirational marketers in the front line of addressing this challenge, providing deep insights into the context of this challenge, exploring new insights about its implications and looking at real world solutions and success stories. I’ll be exploring this topic from every relevant angle and perspective,…","last_synced_at":"2026-06-09T18:18:34.168449+00:00","page_url":"https://stenobird.com/podcast/trust-influence-in-b2b-7231194"},"episode":{"title":"Trust: the antidote to machine-gunned AI slop | Why AI's content explosion is putting humanity at the forefront, with Phil Treagus-Evans","slug":"trust-the-antidote-to-machine-gunned-ai-slop-why-ai-s-content-explosion-is-putting-humanity-at-the-forefront-with-phil-treagus-evans","published_at":"2026-04-01T11:00:00+00:00","page_url":"https://stenobird.com/podcast/trust-influence-in-b2b-7231194/trust-the-antidote-to-machine-gunned-ai-slop-why-ai-s-content-explosion-is-putting-humanity-at-the-forefront-with-phil-treagus-evans","show_page_url":"https://stenobird.com/podcast/trust-influence-in-b2b-7231194","url":"https://joelharrison1.wpenginepowered.com/trust-the-antidote-to-machine-gunned-ai-slop-why-ais-content-explosion-is-putting-humanity-at-the-forefront-with-phil-treagus-evans","audio_url":"https://episodes.captivate.fm/episode/e59b8ad5-20a0-4132-9b2d-b625a61925f8.mp3","summary":"In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Phil Treagus-Evans , Co-founder and CEO at Giraffe Social. Phil discusses his 2025 book, \"Human First Marketing,\" which provides a framework for putting people back at the center of marketing strategy during a time of AI-generated content saturation. They explore why marketing has drifted away from human connection and how to rebuild trust in a cynical B2B landscape. 💬 Can your brand survive the \"AI slop\" era by being more human, or will you get lost in the machine-gunned noise? ➡️Phil argues that the trust deficit in marketing stems from an obsession with data-driven optimization that treats customers like spreadsheets rather than real people. He breaks down the three essential levers of human-first marketing—Audience, Team, and Personal Brand—showing how leveraging employee advocacy and authentic leadership can outperform any corporate facade. Phil also shares why the AI revolution actually makes humanity a \"superpower\" and a rare, valuable competitive edge for those willing to ditch the lazy templates for genuine community engagement. Listen to the full episode to learn the practical steps you can take this week to make your brand seen, trusted, and remembered in an increasingly automated world. Chapters: 00:00 - Introduction to Trust in B2B Marketing 02:11 - Giraffe Social & Human-First Positioning 03:18 - Patterns of Successful Marketing: People at the Heart 05:47 - The Diagnosis: Why Marketing is Broken 07:57 - Symptoms of a Trust Deficit 09:40 - Squaring the Circle with AI: Anti-Lazy AI 12:55 - Defining Human-First Marketing 15:17 - The Three Levers: Audience, Team, and Personal Brand 20:40 - Authentic Marketing vs. Psychological Tricks 23:52 - Why Human-First is a B2B \"Swe…","meta_description":"In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Phil Treagus-Evans , Co-founder and CEO at Giraffe Social. Phil disc…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1976,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/trust-influence-in-b2b-7231194/episodes/trust-the-antidote-to-machine-gunned-ai-slop-why-ai-s-content-explosion-is-putting-humanity-at-the-forefront-with-phil-treagus-evans/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/trust-influence-in-b2b-7231194/trust-the-antidote-to-machine-gunned-ai-slop-why-ai-s-content-explosion-is-putting-humanity-at-the-forefront-with-phil-treagus-evans.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}