{"podcast":{"title":"Transforming Tomorrow","slug":"transforming-tomorrow-6712522","podcast_index_feed_id":6712522,"rss_url":"https://feed.pod.co/transforming-tomorrow","website_url":"https://pod.co/transforming-tomorrow","image_url":"https://images.pod.co/-X13EKd-ppscCkoArOKrWk8kdjaLUYRiUgpBz_JSqX8/resize:fill:1500:1500/plain/artwork/40db2685-625a-43db-9715-bcd8a62c0c2d/transforming-tomorrow-1728494185.jpg","author":"The Pentland Centre for Sustainability in Business","episode_count":128,"summary":"Sustainability is a key consideration for any contemporary business, from biodiversity to modern slavery, seabeds to factory floors. Transforming Tomorrow guides you through the complex, ever-changing and often exciting (yes, really!!) world of sustainability in business. Alongside members of the Pentland Centre, international research experts, and business leaders, we cover the theory and practice of mainstreaming sustainability into purposeful business strategy and performance. Whether you are leading change in your business, or just want to know more about how space weather, human trafficking or architecture may influence the future of sustainability, Transforming Tomorrow is the show for you. Taking you...","last_synced_at":"2026-07-06T10:18:47.533277+00:00","page_url":"https://stenobird.com/podcast/transforming-tomorrow-6712522"},"episode":{"title":"Sustainability and Innovation","slug":"sustainability-and-innovation","published_at":"2026-03-02T06:00:23+00:00","page_url":"https://stenobird.com/podcast/transforming-tomorrow-6712522/sustainability-and-innovation","show_page_url":"https://stenobird.com/podcast/transforming-tomorrow-6712522","url":"https://pod.co/transforming-tomorrow/sustainability-and-innovation","audio_url":"https://downloads.pod.co/bc739b0b-b0e5-4971-802b-67b1ff38a2d4/3689633b-5e75-4aef-ac27-a40a530531f7.mp3","summary":"Are innovation and sustainability natural bedfellows? Can you have one without the other – and would you even want to? We’re talking to Barbara Salopek, an innovation strategist; the founder and CEO of Vinco Innovation in Bergen, Norway; a Lecturer at BI Norwegian Business School; and the author of Future-Fit Innovation . She knows her stuff when it comes to innovation and business! We look at how sustainability (across economic, environmental and social aspects) and innovation intertwine, how each can drive forward and reinforce the other, and how AI can be both a positive and negative force for them both. Barbara tells us about how innovation means more than just something new – it has to be useful as well – why sustainability and innovation are not one-size-fits all solutions, the importance of long-term innovation over short-term thinking, why we all have innovation inside us – and the problems of lionising certain individuals as innovators, and why it should not be exhausting. We discuss the problem of treating innovation as a buzzword, take lessons from companies who have failed to innovate in the past, and learn from those who have innovated successfully, and assess what elements can create an environment where innovation and sustainability can flourish – or fail (including politics). Plus, Jan questions Paul’s levels of innovation and waxes lyrical about Bergen, we try to rehabilitate the reputation of the Luddites, glueless chairs (!), and we dive into the concept of functional fixedness. You can see more about Barbara’s book Future-Fit Innovation here: https://practicalinspiration.com/book/future-fit-innovation Discover more about Barbara and the Norwegian Business School in Bergen: https://www.bi.no/en/about-bi/employees/department-of-leadership-and-organiza…","meta_description":"Are innovation and sustainability natural bedfellows? Can you have one without the other – and would you even want to? We’re talking to Barbara Salopek, a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2461,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/transforming-tomorrow-6712522/episodes/sustainability-and-innovation/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/transforming-tomorrow-6712522/sustainability-and-innovation.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}