{"podcast":{"title":"Transform My Dance Studio – The Podcast For Dance Studio Owners","slug":"transform-my-dance-studio-the-podcast-for-dance-studio-owners-6409871","podcast_index_feed_id":6409871,"rss_url":"https://feeds.libsyn.com/56440/rss","website_url":"https://dsoa.com/podcast","image_url":"https://static.libsyn.com/p/assets/4/5/4/5/454592a300e229d4d959afa2a1bf1c87/Copy_of_DSOA_-_TMDS_Graphic_Assets_2026_Launch.png","author":"Dance Studio Owners Association","episode_count":100,"summary":"Behind every great studio is a story of transformation. The Transform My Dance Studio Podcast is your weekly lifeline for leadership, clarity, and community. This podcast is for studio owners at any stage of their journey who are ready to build profitable businesses that support their lives. Each episode sparks inspiration and strategies to transform your studio and your life. You'll hear real-life stories from studio owners, mentors, and coaches who've been in the trenches, candid solo episodes that explore the personal and professional growth of studio leadership, and thoughtful deep dives with industry experts offering practical insight for studio owners. This show is designed to help studio owners move beyond survival mode and into a more intentional way of leading that supports financial growth without sacrificing joy, energy, or fulfillment. If you're building a studio you care deeply about, but know there's a better way to do it, Transform My Dance Studio is here to support you every step of the way.","last_synced_at":"2026-07-06T22:20:03.933505+00:00","page_url":"https://stenobird.com/podcast/transform-my-dance-studio-the-podcast-for-dance-studio-owners-6409871"},"episode":{"title":"The Risk That Nearly Cost Everything… But Changed Everything","slug":"the-risk-that-nearly-cost-everything-but-changed-everything","published_at":"2026-05-18T11:00:00+00:00","page_url":"https://stenobird.com/podcast/transform-my-dance-studio-the-podcast-for-dance-studio-owners-6409871/the-risk-that-nearly-cost-everything-but-changed-everything","show_page_url":"https://stenobird.com/podcast/transform-my-dance-studio-the-podcast-for-dance-studio-owners-6409871","url":"https://studiosuccessformula.libsyn.com/the-risk-that-nearly-cost-everything-but-changed-everything","audio_url":"https://traffic.libsyn.com/secure/studiosuccessformula/TMDS_May18_JodiShilling_Final_mixdown.mp3?dest-id=210660","summary":"What if your studio isn't struggling… it's just misaligned? In this powerful episode, Jodi Shilling unpacks how authentic branding can completely transform your enrollment , culture, and confidence as a leader. Jodi Shilling is a dance studio owner in Los Angeles and a seasoned growth coach inside the DSOA Inner Circle. Known for her bold decisions and elevated brand , Jodi has helped studio owners redefine their identity, attract aligned families, and build thriving, values -driven businesses. This episode dives deep into what branding really means for dance studio owners and why it's often misunderstood. Jodi shares her journey from inconsistent, inauthentic branding to building a highly aligned studio that scaled from 250 to 800+ students. From losing 70% of her clients to creating a brand that fuels connection, trust, and growth, this conversation will challenge how you think about marketing, leadership, and identity. What You'll Learn: Why branding is NOT about logos, colors, or aesthetics How authenticity directly impacts enrollment growth The role of personal brand in building trust and sales Why repelling the wrong clients is essential How to create emotional connection through marketing The difference between polished vs. relatable content How to align your team with your brand values Practical ways to discover your personal brand Jodi Shilling is a Studio Growth Coach with the Dance Studio Owners Association and the founder of Relevé Studios in Los Angeles. With over 17 years of experience, she helps studio owners grow revenue, impact, and freedom through aligned leadership and authentic branding.","meta_description":"What if your studio isn't struggling… it's just misaligned? In this powerful episode, Jodi Shilling unpacks how authentic branding can completely transfor…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1518,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/transform-my-dance-studio-the-podcast-for-dance-studio-owners-6409871/episodes/the-risk-that-nearly-cost-everything-but-changed-everything/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/transform-my-dance-studio-the-podcast-for-dance-studio-owners-6409871/the-risk-that-nearly-cost-everything-but-changed-everything.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}