{"podcast":{"title":"Trade Tales","slug":"trade-tales-1577023","podcast_index_feed_id":1577023,"rss_url":"https://feeds.simplecast.com/Wg1I8K_u","website_url":"https://trade-tales.simplecast.com","image_url":"https://image.simplecastcdn.com/images/e3248cbc-9c46-4935-8020-2d40cae8cc0b/fa811ce7-ac82-4727-b24e-f5fd88a66823/3000x3000/trade-tales-1.jpg?aid=rss_feed","author":"Business of Home","episode_count":179,"summary":"Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.","last_synced_at":"2026-07-29T18:23:03.323389+00:00","page_url":"https://stenobird.com/podcast/trade-tales-1577023"},"episode":{"title":"Melissa Oholendt on how to become the creative director of your design firm","slug":"melissa-oholendt-on-how-to-become-the-creative-director-of-your-design-firm","published_at":"2026-03-11T09:00:00+00:00","page_url":"https://stenobird.com/podcast/trade-tales-1577023/melissa-oholendt-on-how-to-become-the-creative-director-of-your-design-firm","show_page_url":"https://stenobird.com/podcast/trade-tales-1577023","url":"https://trade-tales.simplecast.com/episodes/how-a-new-business-partner-helped-melissa-oholendt-tackle-her-firms-biggest-goals-YTnBRWTv","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/3ed13173-d92f-44f6-b8ce-d831e9672af7/98d8dc0c-9fb6-4f2f-a691-dff6ca213967/episodes/audio/group/837e1fe8-88ad-4e89-b42a-a2510cf3fe6b/group-item/9a557e0b-1c40-4e05-a538-1cf62a510956/128_default_tc.mp3?aid=rss_feed&feed=Wg1I8K_u","summary":"Melissa Oholendt of Minnesota and Colorado-based firm Oho Interiors on the business partner who helped her firm set its sights higher, the strategy behind identifying an Instagram audience, and how she stays above the emotional fray when it comes to discussing finances with clients.","meta_description":"Melissa Oholendt of Minnesota and Colorado-based firm Oho Interiors on the business partner who helped her firm set its sights higher, the strategy behind…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3739,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/trade-tales-1577023/episodes/melissa-oholendt-on-how-to-become-the-creative-director-of-your-design-firm/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/trade-tales-1577023/melissa-oholendt-on-how-to-become-the-creative-director-of-your-design-firm.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}