{"podcast":{"title":"Top Floor","slug":"top-floor-6321208","podcast_index_feed_id":6321208,"rss_url":"https://feeds.libsyn.com/366290/rss?_ga=2.116498438.164353567.1671557087-1121528866.1656706241","website_url":"https://topfloorpodcast.com","image_url":"https://static.libsyn.com/p/assets/c/7/e/2/c7e2393712bae1a816c3140a3186d450/TF_2026_Logo_-_Blue_BG-20260116-r48xuyo5to.png","author":"Susan Barry","episode_count":100,"summary":"Top Floor is a weekly podcast with tangible tips and excellent stories from the experts and characters who elevate hospitality. Host and elevator operator Susan Barry explores the idea that everything is marketing in the hotel business. Our interviews with creators, thought leaders and hospitality groundbreakers are designed to provide practical tactics that hoteliers, restaurateurs and travel mavens can use to promote their businesses. Along the way, we answer burning marketing questions submitted on the Emergency Call Button and share the funniest, craziest, just-plain-weirdest stories down at the Loading Dock. Need to press the Emergency Call Button? Or have a story to share at the Loading Dock? Reach us at 850.404.9630 to be featured in a future episode.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/top-floor-6321208"},"episode":{"title":"243 | Run Through Walls","slug":"243-run-through-walls","published_at":"2026-05-12T07:01:00+00:00","page_url":"https://stenobird.com/podcast/top-floor-6321208/243-run-through-walls","show_page_url":"https://stenobird.com/podcast/top-floor-6321208","url":"https://www.topfloorpodcast.com/episode/243","audio_url":"https://pdcn.co/e/traffic.libsyn.com/secure/topfloor/243_Top_Floor_Lucy_Lieberman.mp3?dest-id=3007631","summary":"Lucy Lieberman is a longtime digital innovator who has spent her career jumping into emerging technology before the rest of the market catches up — from early websites and streaming to loyalty platforms and AI-powered travel. She's led digital transformation for brands like IHG, Amex, and FAO Schwartz, and she most recently served as CEO of Michelin Guide Hotels during one of the toughest moments in travel history. In this episode, recorded live at the Female Founders in Hospitality Summit in early March 2026, Susan and Lucy talk about positioning, pivots, and future-proofing. What You'll Learn: • How to spot market shifts before everyone else • How to tell the difference between \"too early\" and \"bad idea\" • Why great tech still fails without behavior change • When to build products people don't know to ask for yet • Why features and amenities never create loyalty • How to turn a crowded category into a category of one • Why to focus on problems instead of preferences • What it's like to lead a travel company through a crisis • How to create a North Star teams can actually rally around • Why luxury travel exploded after COVID • Why authenticity keeps getting more valuable & the surprising comeback of analog • Why you have to keep asking \"why\" • How to become the kind of founder who can run through walls *** The Takeaway: Breakthrough companies win by obsessing over friction, unmet needs, emotional connection, and the \"why\" behind customer behavior — not by chasing technology, features, or trends for their own sake. Being early only matters if you're solving a real problem people genuinely care about. Lucy Lieberman on LinkedIn https://www.linkedin.com/in/lucylieberman/","meta_description":"Lucy Lieberman is a longtime digital innovator who has spent her career jumping into emerging technology before the rest of the market catches up — from e…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2124,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/top-floor-6321208/episodes/243-run-through-walls/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/top-floor-6321208/243-run-through-walls.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}