{"podcast":{"title":"Top Floor","slug":"top-floor-6321208","podcast_index_feed_id":6321208,"rss_url":"https://feeds.libsyn.com/366290/rss?_ga=2.116498438.164353567.1671557087-1121528866.1656706241","website_url":"https://topfloorpodcast.com","image_url":"https://static.libsyn.com/p/assets/c/7/e/2/c7e2393712bae1a816c3140a3186d450/TF_2026_Logo_-_Blue_BG-20260116-r48xuyo5to.png","author":"Susan Barry","episode_count":100,"summary":"Top Floor is a weekly podcast with tangible tips and excellent stories from the experts and characters who elevate hospitality. Host and elevator operator Susan Barry explores the idea that everything is marketing in the hotel business. Our interviews with creators, thought leaders and hospitality groundbreakers are designed to provide practical tactics that hoteliers, restaurateurs and travel mavens can use to promote their businesses. Along the way, we answer burning marketing questions submitted on the Emergency Call Button and share the funniest, craziest, just-plain-weirdest stories down at the Loading Dock. Need to press the Emergency Call Button? Or have a story to share at the Loading Dock? Reach us at 850.404.9630 to be featured in a future episode.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/top-floor-6321208"},"episode":{"title":"221 | Unsubtle Resignation","slug":"221-unsubtle-resignation","published_at":"2025-12-09T08:01:00+00:00","page_url":"https://stenobird.com/podcast/top-floor-6321208/221-unsubtle-resignation","show_page_url":"https://stenobird.com/podcast/top-floor-6321208","url":"https://www.topfloorpodcast.com/episode/221","audio_url":"https://pdcn.co/e/traffic.libsyn.com/secure/topfloor/221_Unsubtle_Resignation.m4a?dest-id=3007631","summary":"Brady Lowe is a connector, educator, and experience-maker who founded Taste Network and the nonprofit Piggy Bank, spending more than two decades building unforgettable collaborations between chefs, farmers, hotels, and brands. Through his Next 10 coaching and accelerator hub, Brady helps hospitality founders design smarter events, deeper guest relationships, and sustainable revenue with a focus on pairings, playbooks, and pre-visit engagement. Susan and Brady chat during this special in-person episode, recorded at The Pub at EAV. • How to use Facebook groups, comments, and DMs to attract sports fans and turn them into faithful regulars • Why \"11 to 35 micro-interactions\" often have to happen before a guest spends a dollar with you • Ways to make your social media as personal and welcoming as your host stand or bar top • The origin story of Taste Network and how a single wine-and-cheese pairing can shape an entire career • How to think about guest engagement as \"relationship currency\" that carries your brand through tough times • What a strong pre-visit engagement sequence looks like for restaurants, hotels, and bars • Practical examples of surprise-and-delight moments that guests can replicate at home and rave about for months • How to turn recipes, rituals, and house favorites into high-value digital giveaways that build your email list • Why most hospitality social media fails (and what to ask your social media person about actual revenue) • How to download your Instagram data and use AI to audit what's working and who your real audience is • What to expect from the 2026 World Cup in terms of premium experiences, demand, and guest expectations • The key non-negotiables Brady uses to design memorable F&B experiences: surprise, emotional sequencing, and human conne…","meta_description":"Brady Lowe is a connector, educator, and experience-maker who founded Taste Network and the nonprofit Piggy Bank, spending more than two decades building…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2279,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/top-floor-6321208/episodes/221-unsubtle-resignation/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/top-floor-6321208/221-unsubtle-resignation.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}