{"podcast":{"title":"Top Comment","slug":"top-comment-6410349","podcast_index_feed_id":6410349,"rss_url":"https://podcasts.files.bbci.co.uk/m001mssm.rss","website_url":"http://www.bbc.co.uk/programmes/m001mssm","image_url":"http://ichef.bbci.co.uk/images/ic/3000x3000/p0n20jj8.jpg","author":"BBC","episode_count":89,"summary":"The story behind your social media feed, from BBC correspondent Marianna Spring and investigative journalist Matt Shea. Top Comment investigates what's blowing up online. From global events that go viral across social media, to bizarre moments that spill into real life, Marianna and Matt unpack the trends, theories and digital chaos shaping our world. If you want to get in touch about something you saw when scrolling, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480. You can also hear Marianna's previous series for the BBC in this feed, including Marianna in Conspiracyland, Why Do You Hate Me?, Disaster Trolls, Death by Conspiracy? and War on Truth.","last_synced_at":"2026-07-16T14:17:09.310471+00:00","page_url":"https://stenobird.com/podcast/top-comment-6410349"},"episode":{"title":"Agartha explained, and hot girls revolt on BookTok","slug":"agartha-explained-and-hot-girls-revolt-on-booktok","published_at":"2026-06-18T11:00:00+00:00","page_url":"https://stenobird.com/podcast/top-comment-6410349/agartha-explained-and-hot-girls-revolt-on-booktok","show_page_url":"https://stenobird.com/podcast/top-comment-6410349","url":"http://www.bbc.co.uk/programmes/p0nsntdk","audio_url":"http://open.live.bbc.co.uk/mediaselector/6/redir/version/2.0/mediaset/audio-nondrm-download-rss/proto/http/vpid/p0nsnlb8.mp3","summary":"The BookTok community has erupted after creator AllieRoseCo announced she had trademarked merchandise featuring the phrase 'Hot Girls Read'. User backlash was instantaneous, with many accusing her of attacking small businesses and even betraying her own followers. On this episode, Marianna explains why BookTok is such an influential marketing demographic on TikTok, and what this controversy tells us about the fragility of influencer careers tied exclusively to a personal brand. Also this week, a viral photo which appears to show Donald Trump meeting with a group of mysterious figures has led to a raft of theories about their identities. One of the most prominent narratives to emerge is that the men are representatives of the mythical kingdom Agartha. Matt dives deep into the lore on Agartha, and its adoption by Nazi occultists. Why has this theory seen such a resurgence among young people on TikTok, and how dangerous is the implicit ideology behind it? Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham. If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.","meta_description":"The BookTok community has erupted after creator AllieRoseCo announced she had trademarked merchandise featuring the phrase 'Hot Girls Read'. User backlash…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1849,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/top-comment-6410349/episodes/agartha-explained-and-hot-girls-revolt-on-booktok/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/top-comment-6410349/agartha-explained-and-hot-girls-revolt-on-booktok.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}