{"podcast":{"title":"Tony Robbins Podcast Daily","slug":"tony-robbins-podcast-daily-7851256","podcast_index_feed_id":7851256,"rss_url":"https://feeds.megaphone.fm/VG6034982241","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/4ffbded0-05f3-11f1-b0b0-371acde54ea1/image/a6b92f6b59468d4608ca01466a03c5c3.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Tony Robbins","episode_count":123,"summary":"Tony Robbins is a #1 New York Times best-selling author, entrepreneur, philanthropist, and the #1 Life and Business Strategist. More than 100 million people from 195 countries have enjoyed the warmth, humor, and transformational power of his business and personal development events. He is the author of 7 internationally bestselling books, including three #1 New York Times bestsellers: Money: Master the Game, Unshakeable, and Life Force. He created the #1 personal and professional development program and more than 10 million people have attended his live seminars. As a philanthropist through the Tony Robbins Foundation and in partnership with Feeding America, Mr. Robbins has provided over 985 million meals to those in need, provides fresh water to 250,000 people a day in India, has awarded 2,500+ grants to health & human services organizations, and supported 1,700+ correctional facilities and thousands of young leaders through teen programs. Learn more: https://tonyrobbins.com","last_synced_at":"2026-07-28T14:19:51.649483+00:00","page_url":"https://stenobird.com/podcast/tony-robbins-podcast-daily-7851256"},"episode":{"title":"People Buy Experiences, Not Things","slug":"people-buy-experiences-not-things","published_at":"2026-07-11T13:30:00+00:00","page_url":"https://stenobird.com/podcast/tony-robbins-podcast-daily-7851256/people-buy-experiences-not-things","show_page_url":"https://stenobird.com/podcast/tony-robbins-podcast-daily-7851256","url":"https://traffic.megaphone.fm/VG9307958410.mp3","audio_url":"https://traffic.megaphone.fm/VG9307958410.mp3","summary":"HOW EMOTIONS INFLUENCE PURCHASING DECISIONS What kind of car do you own? What kind of purse do you carry? What is your favorite brand of clothing? Why? While product quality and seller reputation matter, the reason we make a purchase goes far beyond the fundamentals. It goes far beyond rational thought. It goes into the subconscious. In fact, research by the Nielsen Company shows that roughly 90% of purchasing decisions are made subconsciously. And further studies have revealed that while our brains process 11 million bits of sensory information every second, our conscious minds can only handle less than 100 per second. So how does our subconscious determine our decisions? It comes down to our needs and emotions. Each and every one of us is unique, but we also share six fundamental needs — certainty, significance, variety, love and connection, growth, contribution — that determine how we feel about ourselves, how we feel about others, and how we experience life. And all behavior, including our purchasing decisions, is an attempt to meet our needs. That $1000 purse you just bought? That $100,000 car you just leased? The $500 jacket you just got? Each of these items can bring an individual significance. In fact, people will pay disproportionately to feel significant. And this can be true even if the purchase is gift for someone else. Because they subconsciously believe that giving someone a gift will get them attention, appreciation or even love, which ultimately means one thing — significance. More than this, individuals buy products that they associate with their identity. That electric car you just purchased? You may think it represents someone who is a cool, environmentally-minded, socially conscious, do-gooder. Or that satchel you just purchased from a local craftsm…","meta_description":"HOW EMOTIONS INFLUENCE PURCHASING DECISIONS What kind of car do you own? What kind of purse do you carry? What is your favorite brand of clothing? Why? Wh…","key_points":[],"chapters":[],"topics":[],"duration_seconds":446,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/tony-robbins-podcast-daily-7851256/episodes/people-buy-experiences-not-things/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/tony-robbins-podcast-daily-7851256/people-buy-experiences-not-things.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}