{"podcast":{"title":"Tone It Down","slug":"tone-it-down-7646825","podcast_index_feed_id":7646825,"rss_url":"https://rss2.flightcast.com/r4dlzobwj7hjf20sz6d96ggh.xml","website_url":"https://www.toneitup.com","image_url":"https://files.flightcast.com/workspaces/gvqenxm8mi2um9vh87cotbdk/01KE9VDJQTK1CJTT3C7N6G5WMA/tone_it_down_arwork_opt_2.jpg","author":"Tone It Down","episode_count":26,"summary":"Welcome to Tone It Down, your new weekly ritual for exhaling, exhaling again, and remembering you’re not supposed to have it all figured out. Hosted by Karena Dawn, cofounder of Tone It Up and your favorite wellness bestie, this is the girlfriend group chat you actually want to be in. The one where we laugh so hard our mascara migrates, unpack the stuff that’s been sitting on our hearts, and walk away feeling—finally—seen. Every episode is an invitation to step out of the relentless “do more, be more, achieve more” swirl and slip into something softer. Here, we explore what it really takes to feel good in our bodies, steady in our minds, and connected in our lives. Think fitness and nutrition with a side of real-life evolution, the quiet self-care practices that actually stick, and the private girl talk rarely shared in public. No posturing. No perfection. Just honest conversations about the glow-ups, the growing pains, the rituals we love, and the resets we desperately need. Tone It Down Tuesdays are your new anchor. A place to feel grounded, motivated, held, and reminded that wellness is not a performance. It’s a relationship. And the good news? You don’t have to do it alone. Wh…","last_synced_at":"2026-07-14T20:20:26.973789+00:00","page_url":"https://stenobird.com/podcast/tone-it-down-7646825"},"episode":{"title":"Lisa J of BK Beauty on Beauty After 40, Finding Your Confidence & Building a Brand","slug":"lisa-j-of-bk-beauty-on-beauty-after-40-finding-your-confidence-building-a-brand","published_at":"2026-07-14T10:00:00+00:00","page_url":"https://stenobird.com/podcast/tone-it-down-7646825/lisa-j-of-bk-beauty-on-beauty-after-40-finding-your-confidence-building-a-brand","show_page_url":"https://stenobird.com/podcast/tone-it-down-7646825","url":"https://episode.flightcast.com/01KXDWHQKMX4MG98Y0GG4QK5KV.mp3","audio_url":"https://episode.flightcast.com/01KXDWHQKMX4MG98Y0GG4QK5KV.mp3","summary":"In this conversation with Lisa J, founder of BK Beauty and longtime beauty creator, Karena Dawn explores how great tools (not more product) transform your makeup routine, why real confidence takes years to build, and how she and her husband built a self-funded beauty brand on their own terms — plus, the honest, hopeful story of how fitness and self-care helped both women come back to themselves. What if the secret to feeling beautiful has less to do with what you're wearing, and everything to do with how kind you are to yourself? Great tools, honest confidence, and a whole lot of self-kindness — this conversation has it all. [04:28] Building BK Beauty: From YouTube to Beauty Empire Lisa's five years making YouTube makeup tutorials before launching BK Beauty in 2019 Why she started with brushes instead of products, and the difference the right tools make Building the business alongside her husband Paul, and how they divide roles without stepping on each other Staying self-funded and what that freedom has meant for the brand [11:11] Makeup as Self-Expression & Teaching Her Daughters Confidence Lisa's earliest memory of falling in love with makeup at twelve years old Choosing the name BK Beauty for her daughters, and the lesson she wanted it to carry Why she teaches her girls that beauty is kindness — to others and to yourself How makeup, like clothing, became less about hiding and more about expression [16:49] Beauty Tips for Every Stage: Skin, Brushes & Confidence After 40 The most common concealer mistake — and why less is more Why dense brushes aren't your friend after 40, and what to look for instead Lisa's tinted-SPF hack and her go-to layering routine for hydrated, glowy skin The real difference between bronzer and contour [36:11] Finding Yourself Again: Fitness, M…","meta_description":"In this conversation with Lisa J, founder of BK Beauty and longtime beauty creator, Karena Dawn explores how great tools (not more product) transform your…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2875,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/tone-it-down-7646825/episodes/lisa-j-of-bk-beauty-on-beauty-after-40-finding-your-confidence-building-a-brand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/tone-it-down-7646825/lisa-j-of-bk-beauty-on-beauty-after-40-finding-your-confidence-building-a-brand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}