{"podcast":{"title":"To-The-Trade with Interior Design Community","slug":"to-the-trade-with-interior-design-community-7139516","podcast_index_feed_id":7139516,"rss_url":"https://api.riverside.fm/hosting/rhnvxGta.rss","website_url":"https://interiordesigncommunity.com","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/f0ba38bf-4b78-48ad-a474-8119edb9236f/40450460-1727805130829-ab5e16bf2bd73.jpg","author":"Interior Design Community","episode_count":100,"summary":"Introducing \"To-The-Trade,\" the ultimate podcast for interior designers. Our mission: to provide business and productivity hacks for better work/life balance. Join industry leaders and experts as we explore trends, strategies, and practical advice. Elevate your design business, manage clients, build your brand, and stay ahead with technology. Achieve success and fulfillment in your career. Listen to \"To-The-Trade\" now!","last_synced_at":"2026-06-15T18:19:08.801377+00:00","page_url":"https://stenobird.com/podcast/to-the-trade-with-interior-design-community-7139516"},"episode":{"title":"TTT-S2E54 Pricing Strategies for Designers with Sarah Brohm and Business Habits That Stick","slug":"ttt-s2e54-pricing-strategies-for-designers-with-sarah-brohm-and-business-habits-that-stick","published_at":"2025-10-27T09:00:00+00:00","page_url":"https://stenobird.com/podcast/to-the-trade-with-interior-design-community-7139516/ttt-s2e54-pricing-strategies-for-designers-with-sarah-brohm-and-business-habits-that-stick","show_page_url":"https://stenobird.com/podcast/to-the-trade-with-interior-design-community-7139516","url":"https://podcasters.spotify.com/pod/show/laurie-laizure/episodes/TTT-S2E54-Pricing-Strategies-for-Designers-with-Sarah-Brohm-and-Business-Habits-That-Stick-e3a0j7m","audio_url":"https://api.riverside.com/hosting-analytics/media/3df2b8ba3a580321475bf3cfbe903fc25fbeb44bb9034e5535d2b6333a2c85c5/eyJlcGlzb2RlSWQiOiI1ZWI2NmY0My01OWU3LTQwYzctOGZjMi05N2QwN2E5YmYwYWUiLCJwb2RjYXN0SWQiOiJmMGJhMzhiZi00Yjc4LTQ4YWQtYTQ3NC04MTE5ZWRiOTIzNmYiLCJhY2NvdW50SWQiOiI2ODc2YTc3ZjY0Nzc5MGE4ZDAwNmViYjYiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy9mMGJhMzhiZi00Yjc4LTQ4YWQtYTQ3NC04MTE5ZWRiOTIzNmYvZXBpc29kZXMvNWViNjZmNDMtNTllNy00MGM3LThmYzItOTdkMDdhOWJmMGFlLzQwOTkxMzM4OC00NDEwMC0yLTUwNjdjYWIxMDM1MzgubXAzIn0=.mp3","summary":"Designer and UA Designs founder Sarah Brohm joins Laurie Laizure on the To-The-Trade for real talk on process, pricing, and growth. Sarah’s nursing background shaped her bias for systems and client care, which shows up in selection trackers, job site codes, and contractor-first communication that keeps clients out of the weeds. The firm averages about 15 whole homes per year, aiming to have the design complete by framing walkthroughs, then rolling right into furnishings. Their flat design fee is based on estimated hours multiplied by the studio rate and includes two revisions, with extras billed as needed. Fit checks up front ensure budget alignment and trust. To guard margins, Sarah runs EOS and reviews invoicing, budgets, and profitability weekly. As expectations for CAD, SketchUp, Enscape, and Revit have grown, the team increases planned hours and runs periodic time studies so pricing stays honest. Client experience is formalized. UA Designs offers a certificate of completion and price transparency guarantees, prioritizing rapport and a finish-line mindset. The studio’s kitchens and cabinetry division reduces vendor fatigue and yields cohesive results by keeping a single visionary in charge of casework, finishes, and furnishings. Trade shows, lunch-and-learns, and monthly education keep the whole team sharp. On AI, Sarah says designers should use it more effectively, especially to sync changes across platforms and to eliminate redundant tasks, freeing up time for design. Looking forward, she wants fewer projects with deeper scope, ultra-dialed installs, a larger studio, and, eventually, an integrated design-build offering.","meta_description":"Designer and UA Designs founder Sarah Brohm joins Laurie Laizure on the To-The-Trade for real talk on process, pricing, and growth. Sarah’s nursing backgr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2407,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/to-the-trade-with-interior-design-community-7139516/episodes/ttt-s2e54-pricing-strategies-for-designers-with-sarah-brohm-and-business-habits-that-stick/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/to-the-trade-with-interior-design-community-7139516/ttt-s2e54-pricing-strategies-for-designers-with-sarah-brohm-and-business-habits-that-stick.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}