{"podcast":{"title":"To-The-Trade with Interior Design Community","slug":"to-the-trade-with-interior-design-community-7139516","podcast_index_feed_id":7139516,"rss_url":"https://api.riverside.fm/hosting/rhnvxGta.rss","website_url":"https://interiordesigncommunity.com","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/f0ba38bf-4b78-48ad-a474-8119edb9236f/40450460-1727805130829-ab5e16bf2bd73.jpg","author":"Interior Design Community","episode_count":100,"summary":"Introducing \"To-The-Trade,\" the ultimate podcast for interior designers. Our mission: to provide business and productivity hacks for better work/life balance. Join industry leaders and experts as we explore trends, strategies, and practical advice. Elevate your design business, manage clients, build your brand, and stay ahead with technology. Achieve success and fulfillment in your career. Listen to \"To-The-Trade\" now!","last_synced_at":"2026-06-15T18:19:08.801377+00:00","page_url":"https://stenobird.com/podcast/to-the-trade-with-interior-design-community-7139516"},"episode":{"title":"TTT-S2E20-The Business of Design: Beth Greene on Product Licensing","slug":"ttt-s2e20-the-business-of-design-beth-greene-on-product-licensing","published_at":"2025-03-17T10:46:10+00:00","page_url":"https://stenobird.com/podcast/to-the-trade-with-interior-design-community-7139516/ttt-s2e20-the-business-of-design-beth-greene-on-product-licensing","show_page_url":"https://stenobird.com/podcast/to-the-trade-with-interior-design-community-7139516","url":"https://podcasters.spotify.com/pod/show/laurie-laizure/episodes/TTT-S2E20-The-Business-of-Design-Beth-Greene-on-Product-Licensing-e309bnn","audio_url":"https://api.riverside.com/hosting-analytics/media/c39bc34b39d1f9a4e73a323b441bed1e54a7ccef19322761ae979cc5115bda5e/eyJlcGlzb2RlSWQiOiIwYzQzYmYyNy1lMTA1LTQyNjMtOTkzZC0wNjRjZjk3ZmEwNzUiLCJwb2RjYXN0SWQiOiJmMGJhMzhiZi00Yjc4LTQ4YWQtYTQ3NC04MTE5ZWRiOTIzNmYiLCJhY2NvdW50SWQiOiI2ODc2YTc3ZjY0Nzc5MGE4ZDAwNmViYjYiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy9mMGJhMzhiZi00Yjc4LTQ4YWQtYTQ3NC04MTE5ZWRiOTIzNmYvZXBpc29kZXMvMGM0M2JmMjctZTEwNS00MjYzLTk5M2QtMDY0Y2Y5N2ZhMDc1LzM5NjcxNzA5OC00NDEwMC0yLWEyNzU5NjI4ZWYwMGUubXAzIn0=.mp3","summary":"In this insightful discussion hosted by Laurie Laizure and Nile Johnson from Interior Design Community's To the Trade , Laurie and Nile interview Beth Greene , a veteran in product licensing within the interior design industry. Beth shares her extensive experience, having spent over 30 years at Cravit, leading their marketing efforts and managing her consulting business. The conversation explores various aspects of product licensing, including the importance of a well-thought-out plan, understanding both the designer’s and company’s perspectives, and the effort required to succeed in licensing deals. Beth emphasizes the value of presenting unique ideas to companies and grasping the elements of a successful licensed collection. Additionally, the concept of collaborations versus entire collections and strategies for designers to market themselves effectively are examined. Laurie and Beth also discuss the evolving industry landscape and the need for designers to leverage their accomplishments to create further opportunities. The session highlights the critical role of expert guidance in navigating the complexities of licensing and marketing within the interior design sector.","meta_description":"In this insightful discussion hosted by Laurie Laizure and Nile Johnson from Interior Design Community's To the Trade , Laurie and Nile interview Beth Gre…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4028,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/to-the-trade-with-interior-design-community-7139516/episodes/ttt-s2e20-the-business-of-design-beth-greene-on-product-licensing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/to-the-trade-with-interior-design-community-7139516/ttt-s2e20-the-business-of-design-beth-greene-on-product-licensing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}