{"podcast":{"title":"To The Point - Home Services VIP Room Podcast","slug":"to-the-point-home-services-vip-room-podcast-266852","podcast_index_feed_id":266852,"rss_url":"https://feeds.redcircle.com/008fbad7-3760-45fe-9481-edf88310c6f9","website_url":"https://redcircle.com/shows/to-the-point-home-services-podcast","image_url":"https://media.redcircle.com/images/2026/5/5/14/09affe1f-74ec-45d3-a1f3-eab143483c4d_red_circle_thumbnail_-_1400x1400.jpg","author":"RYNO Strategic Solutions","episode_count":359,"summary":"The Home Services podcast that gets to the point, with solutions to help your service company grow. Our focus is to help HVAC, Plumbing, Electrical, Roofing, etc. companies learn how to grow their companies with marketing & operational solutions.","last_synced_at":"2026-07-22T02:17:27.268800+00:00","page_url":"https://stenobird.com/podcast/to-the-point-home-services-vip-room-podcast-266852"},"episode":{"title":"The Highest ROI Marketing Channel Most Contractors Get Wrong","slug":"the-highest-roi-marketing-channel-most-contractors-get-wrong","published_at":"2026-06-23T11:00:48+00:00","page_url":"https://stenobird.com/podcast/to-the-point-home-services-vip-room-podcast-266852/the-highest-roi-marketing-channel-most-contractors-get-wrong","show_page_url":"https://stenobird.com/podcast/to-the-point-home-services-vip-room-podcast-266852","url":"https://redcircle.com/shows/008fbad7-3760-45fe-9481-edf88310c6f9/episodes/627dec9c-98c7-4ff3-84ce-fc7e11b4a822","audio_url":"https://audio1.redcircle.com/episodes/627dec9c-98c7-4ff3-84ce-fc7e11b4a822/stream.mp3","summary":"Most contractors spend thousands of dollars every month generating leads, but what happens after those leads become customers? This week in the VIP Room, Chris Yano, Chad Peterman, and Aaron Gaynor sit down with Zac Garside, Founder and President of Send It Email Marketing, to discuss one of the most overlooked growth opportunities in home services: staying connected with your existing customer base. The group breaks down email marketing, customer retention, CRM strategy, lead generation, offer creation, automation, and why so many contractors focus on acquiring new customers while ignoring the opportunities sitting inside their own database. Zac also shares practical examples from some of the largest home services companies in the country, including how contractors are using email to generate service calls, maintenance appointments, sales opportunities, and additional revenue without increasing their advertising spend. Whether you're running a small local shop or a multi-million-dollar operation, this episode is packed with actionable marketing and business insights you can apply immediately. Topics discussed: • Why email marketing is still one of the highest ROI channels in home services • The biggest mistakes contractors make with customer communication • Creating offers that actually generate demand • Using email to reduce dependence on paid leads • Sales estimates, maintenance, and customer retention strategies • Automation opportunities most companies miss • How AI is changing marketing and content creation • Why branding and customer relationships matter more than ever • The importance of staying top-of-mind with past customers • Marketing lessons from some of the industry's fastest-growing companies FREE RESOURCE FOR TO THE POINT LISTENERS Want to put these str…","meta_description":"Most contractors spend thousands of dollars every month generating leads, but what happens after those leads become customers? This week in the VIP Room,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3494,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/to-the-point-home-services-vip-room-podcast-266852/episodes/the-highest-roi-marketing-channel-most-contractors-get-wrong/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/to-the-point-home-services-vip-room-podcast-266852/the-highest-roi-marketing-channel-most-contractors-get-wrong.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}