{"podcast":{"title":"TIQUE Talks: The Business Podcast for Travel Advisors","slug":"tique-talks-the-business-podcast-for-travel-advisors-5943563","podcast_index_feed_id":5943563,"rss_url":"https://feeds.captivate.fm/tique-talks-the-business/","website_url":"https://tique-talks-the-business.captivate.fm","image_url":"https://artwork.captivate.fm/4850e51e-b867-4196-819f-014d04a9e18f/1814e5-2158-e20c-1040-561cbf4351a.jpg","author":"Robin Bradley and Jennifer Jacob","episode_count":229,"summary":"Welcome to TIQUE Talks Podcast - a live-workshop style travel business podcast packed with actionable step-by-step tips that are helping hundreds of travel advisors redefine success, grow their bottom line, and find balance in their business. Join us, Florida-based business partners Robin Bradley and Jennifer Jacob, for value-packed, hilarious conversations and impactful interviews with other industry leaders. With every episode, our mission is to empower you with information, expand what you think is possible for your travel business, and hopefully make you laugh along the way! We are honest, open, and above all, human. We are committed to learning right alongside of you so that we can all find more balance, joy, and peace while pursuing those big, scary business goals. Whether you are brand new to the industry, have a side-hustle, or you are growing a travel booking empire, this is the show for you. Join us for new episodes every Tuesday and Friday!","last_synced_at":"2026-06-26T18:18:28.633500+00:00","page_url":"https://stenobird.com/podcast/tique-talks-the-business-podcast-for-travel-advisors-5943563"},"episode":{"title":"212. Booking A Group: Step By Step with Marilyn Cairo","slug":"212-booking-a-group-step-by-step-with-marilyn-cairo","published_at":"2026-04-28T09:00:00+00:00","page_url":"https://stenobird.com/podcast/tique-talks-the-business-podcast-for-travel-advisors-5943563/212-booking-a-group-step-by-step-with-marilyn-cairo","show_page_url":"https://stenobird.com/podcast/tique-talks-the-business-podcast-for-travel-advisors-5943563","url":"https://tique-talks-the-business.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/510bb995-8f50-4857-a4fa-8a0ab0fc2e45.mp3","summary":"Thanks to Our Tique Talks Sponsors: Travel Collection - Connect and learn more about TC’s DMCs Flytographer - Earn commission on professional vacation photography Cozy Earth - Use code COZYTIQUE for 20% off Group trips sound like easy money until you’re managing contracts, chasing availability, and realizing your “100 guests” is really just 60. In this episode, Marilyn Cairo, VP of Sales for Groups at Classic Vacations, breaks down what makes group bookings and destination weddings run smoothly and profitably. From qualifying clients and locking in dates to navigating contracts, attrition, concessions, and those last-minute weather calls, this is a clear, no-fluff look at how to book large groups the right way so you can avoid the headaches later. If you’re ready for group trips to feel streamlined, strategic, and profitable, this is the episode to press play on! About Marilyn Cairo: Marilyn is a seasoned sales leader with over 30 years in the travel industry, known for driving revenue growth and building high-performance teams. She combines strategic vision, disciplined execution, and strong client relationships to consistently exceed goals and elevate performance. A respected speaker and thought leader, she delivers practical insights on sales, branding, and innovation that challenge teams to evolve and perform. Currently serving as Vice President of Sales, Groups at Classic Vacations, Marilyn continues to shape modern sales leadership with a results-driven and people-focused approach. linkedin.com/in/marilyn-cairo-sales-leader classicvacations.com/v2/ta-registration Recourses mentioned in this Episode: Sales Call Roadmap: tiquehq.com/sales-call Travel Advisor Contracts: thelegalpaige.com/collections/industry-travel-advisor?aff=143 Episode 156. Group Bookings 101: Co…","meta_description":"Thanks to Our Tique Talks Sponsors: Travel Collection - Connect and learn more about TC’s DMCs Flytographer - Earn commission on professional vacation pho…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3381,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/tique-talks-the-business-podcast-for-travel-advisors-5943563/episodes/212-booking-a-group-step-by-step-with-marilyn-cairo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/tique-talks-the-business-podcast-for-travel-advisors-5943563/212-booking-a-group-step-by-step-with-marilyn-cairo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}