{"podcast":{"title":"Thriving Stylist Podcast","slug":"thriving-stylist-podcast-569639","podcast_index_feed_id":569639,"rss_url":"https://thrivingstylist.libsyn.com/rss","website_url":"http://www.thethrivingstylist.com/podcast","image_url":"https://static.libsyn.com/p/assets/6/d/1/6/6d16722560b53167e5bbc093207a2619/Podcast_Cover_2.jpg","author":"Britt Seva","episode_count":436,"summary":"The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen? The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results. I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/thriving-stylist-podcast-569639"},"episode":{"title":"#425 - DMs to Booking: The Pipeline to Increased Demand","slug":"425-dms-to-booking-the-pipeline-to-increased-demand","published_at":"2026-02-16T09:30:00+00:00","page_url":"https://stenobird.com/podcast/thriving-stylist-podcast-569639/425-dms-to-booking-the-pipeline-to-increased-demand","show_page_url":"https://stenobird.com/podcast/thriving-stylist-podcast-569639","url":"https://thrivingstylist.com/podcast/","audio_url":"https://traffic.libsyn.com/secure/thrivingstylist/425_DMs_to_Booking_The_Pipeline_to_Increased_Demand.mp3?dest-id=609812","summary":"I've noticed a dangerous trend lately where stylists and salon owners are treating DMs as a burden instead of a gift. We're shutting them off, ignoring them (or even worse) hiding behind auto-responders that act as total lead killers. I get it; DMs can feel time-consuming. But in a world where AI is rapidly disrupting the workforce, human connection is the one thing we need to cling to, and that's what this episode is all about. Today, I reveal why the Instagram \"like and follow\" game of 2015 is dead and what the algorithm is actually looking for today (spoiler: DMs are your #1 indicator of success). I'm also sharing my 4-Step Pipeline to help you streamline these conversations and get guests to the finish line without wasting hours of your day, and a whole lot more. Right now, trust has to be built before they ever walk through the salon doors. It's time to stop the automation rush and start reopening the most powerful channel you have for building demand, and let me know how this helps you! Join me live for our upcoming free, high-impact training where I'll break down exactly what's driving demand for today's fastest-growing stylists and how to apply it to your business right now . Limited sessions start February 23rd, and you can save your FREE spot at www.thrivingstylist.com/bookedbydesign/ ! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner . Get yours now at www.thrivingstylist.com/wealthiestyearyet/ . The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/ . T…","meta_description":"I've noticed a dangerous trend lately where stylists and salon owners are treating DMs as a burden instead of a gift. We're shutting them off, ignoring th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1226,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/thriving-stylist-podcast-569639/episodes/425-dms-to-booking-the-pipeline-to-increased-demand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/thriving-stylist-podcast-569639/425-dms-to-booking-the-pipeline-to-increased-demand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}