{"podcast":{"title":"Thriving Stylist Podcast","slug":"thriving-stylist-podcast-569639","podcast_index_feed_id":569639,"rss_url":"https://thrivingstylist.libsyn.com/rss","website_url":"http://www.thethrivingstylist.com/podcast","image_url":"https://static.libsyn.com/p/assets/6/d/1/6/6d16722560b53167e5bbc093207a2619/Podcast_Cover_2.jpg","author":"Britt Seva","episode_count":436,"summary":"The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen? The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results. I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/thriving-stylist-podcast-569639"},"episode":{"title":"#421 - 8 Ways to Market Yourself as a Hair Stylist in This Economy","slug":"421-8-ways-to-market-yourself-as-a-hair-stylist-in-this-economy","published_at":"2026-01-19T09:30:00+00:00","page_url":"https://stenobird.com/podcast/thriving-stylist-podcast-569639/421-8-ways-to-market-yourself-as-a-hair-stylist-in-this-economy","show_page_url":"https://stenobird.com/podcast/thriving-stylist-podcast-569639","url":"https://thrivingstylist.com/podcast/","audio_url":"https://traffic.libsyn.com/secure/thrivingstylist/421_8_Ways_to_Market_Yourself_as_a_Hair_Stylist_in_This_Economy.mp3?dest-id=609812","summary":"Is your business actually feeling the \"crunch\" of this 2026 economy, or are you just stuck on the wrong side of the Great Divide? If that effortless \"glory season\" of building a clientele feels like a distant memory, you aren't imagining it. The industry has shifted from a quantity game to a quality game, and honestly? Your marketing has to evolve or it's going to get left behind. Today, I'm getting real about the 8 specific ways you need to be marketing yourself as a stylist right now. We're moving past the \"post and pray\" method and getting intentional. I'm walking you through how to master a 50/25/25 content split that actually converts, why \"mini\" services are the secret to a full book, and how to stop guessing so you can start leading. It's time to lean into real human connection, reclaim your authority, and build a business that doesn't just survive this season but stays profitable through it. Let's get to work! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner . Get yours now at www.thrivingstylist.com/wealthiestyearyet/ . The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/ . Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/ ! With Grow My Clientele Calculator , you'll get instant clarity on how many new clients you'll need…","meta_description":"Is your business actually feeling the \"crunch\" of this 2026 economy, or are you just stuck on the wrong side of the Great Divide? If that effortless \"glor…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1635,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/thriving-stylist-podcast-569639/episodes/421-8-ways-to-market-yourself-as-a-hair-stylist-in-this-economy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/thriving-stylist-podcast-569639/421-8-ways-to-market-yourself-as-a-hair-stylist-in-this-economy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}