{"podcast":{"title":"Thriving Practice with Tracy Cherpeski","slug":"thriving-practice-with-tracy-cherpeski-3530340","podcast_index_feed_id":3530340,"rss_url":"https://feed.podbean.com/tracycherpeski/feed.xml","website_url":"https://tracycherpeski.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/10551129/Season_9_of_Solo_Image_1400_x_1400_px_1_bj4a0.png","author":"Tracy Cherpeski","episode_count":100,"summary":"Welcome to Thriving Practice - the show for healthcare practice owners who want to grow their practice while taking back their time. Hosted by executive coach and business consultant Tracy Cherpeski, this podcast features exclusive interviews with diverse healthcare business experts and successful practice leaders spanning the globe. Join us for authentic conversations about what it takes to build a successful practice without sacrifice. Our goal is to equip you with the right mindset, strategies and tools to take back your time, grow your practice and elevate your leadership. Subscribe now and then go to ThrivingPracticeCommunity.com to learn more about our modern Community of Practice for ambitious practice leaders who want to do things differently.","last_synced_at":"2026-06-27T08:20:09.071339+00:00","page_url":"https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340"},"episode":{"title":"Relationship Over Cold Calls: Smarter Patient Growth for Practice Owner A Special Snack Episode, EP 237","slug":"relationship-over-cold-calls-smarter-patient-growth-for-practice-owner-a-special-snack-episode-ep-237","published_at":"2026-02-13T20:04:00+00:00","page_url":"https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340/relationship-over-cold-calls-smarter-patient-growth-for-practice-owner-a-special-snack-episode-ep-237","show_page_url":"https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340","url":"https://tracycherpeski.podbean.com/e/relationship-over-cold-calls-smarter-patient-growth-for-practice-owner-a-special-snack-episode-ep-237/","audio_url":"https://mcdn.podbean.com/mf/web/2aycz2xi2bqyp3j9/EP_237_COMPLETEba8d8.mp3","summary":"In this SNACK episode, Miranda Dorta interviews Tracy Cherpeski about why cold calling falls flat in healthcare and what actually works instead. You’ll hear practical alternatives including community involvement, referral partnerships, and intentional digital marketing—plus why the instinct to get out there and connect is actually a good thing when it’s properly redirected.","meta_description":"In this SNACK episode, Miranda Dorta interviews Tracy Cherpeski about why cold calling falls flat in healthcare and what actually works instead. You’ll he…","key_points":[],"chapters":[],"topics":[],"duration_seconds":507,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/thriving-practice-with-tracy-cherpeski-3530340/episodes/relationship-over-cold-calls-smarter-patient-growth-for-practice-owner-a-special-snack-episode-ep-237/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/thriving-practice-with-tracy-cherpeski-3530340/relationship-over-cold-calls-smarter-patient-growth-for-practice-owner-a-special-snack-episode-ep-237.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}