{"podcast":{"title":"Thrivecast","slug":"thrivecast-6591286","podcast_index_feed_id":6591286,"rss_url":"https://api.substack.com/feed/podcast/1663473.rss","website_url":"https://www.hybridgtm.com/podcast","image_url":"https://substackcdn.com/feed/podcast/1663473/532fb0f0fbd239250279d90ca5de8bec.jpg","author":"By ThriveStack AI","episode_count":70,"summary":"Enabling B2B SaaS Companies to THRIVE with a blend of Product-Led (PLG) and Sales-Led (SLG) strategies. Enjoy weekly insights, expert podcasts, and research notes.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/thrivecast-6591286"},"episode":{"title":"From BigQuery to MotherDuck: Reinventing the Data Warehouse with Jordan Tigani","slug":"from-bigquery-to-motherduck-reinventing-the-data-warehouse-with-jordan-tigani","published_at":"2025-07-12T02:00:00+00:00","page_url":"https://stenobird.com/podcast/thrivecast-6591286/from-bigquery-to-motherduck-reinventing-the-data-warehouse-with-jordan-tigani","show_page_url":"https://stenobird.com/podcast/thrivecast-6591286","url":"https://www.hybridgtm.com/p/from-bigquery-to-motherduck-reinventing","audio_url":"https://api.substack.com/feed/podcast/166595835/367c11864a42d848a0a0cf782ccde11c.mp3","summary":"In this episode, we chat with Jordan Tigani, co-creator of BigQuery and now CEO of MotherDuck, a next-gen, serverless analytics platform built on top of DuckDB. Jordan walks us through his journey from leading engineering and product at Google to building a lean, developer-first company that’s challenging the assumptions of modern data infrastructure. We explore his pivot from enterprise-heavy go-to-market models to a bold product-led growth (PLG) approach, his views on usage-based pricing, open-source collaboration, and what AI hasn't done for the data world—yet. Listen now on Apple , Spotify , Castbox , Google and YouTube . Most big data workloads are actually start small. You just don’t need massive infrastructure to do great analytics. — Jordan Tigani , CEO, MotherDuck Key Insights * Big Data is Overrated: Most companies don't actually need \"big data\" infrastructure. The vast majority of workloads, even at large organizations, are run over small data. * Why MotherDuck Exists: Inspired by the elegance and power of DuckDB, Jordan saw an opportunity for a cloud-native, serverless experience that could scale down as easily as it scales up. * The PLG vs. Sales Balance: While MotherDuck began with a PLG motion, Jordan shares why they now employ a hybrid strategy—PLG to drive adoption, sales to deepen engagement and expansion. * Open Source Partnerships Done Right: DuckDB Labs owns a co-founder equity stake in MotherDuck, ensuring tight alignment and seamless collaboration—without code forking or IP conflicts. * Usage-Based Pricing = Real-Time Value Alignment: Tying revenue to actual usage helps MotherDuck scale quickly, but also makes forecasting tricky. Jordan discusses how they manage this trade-off. * AI Hasn’t Changed Everything (Yet): Despite the AI boom, Jordan bel…","meta_description":"In this episode, we chat with Jordan Tigani, co-creator of BigQuery and now CEO of MotherDuck, a next-gen, serverless analytics platform built on top of D…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2879,"processing_state":"processed","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/thrivecast-6591286/episodes/from-bigquery-to-motherduck-reinventing-the-data-warehouse-with-jordan-tigani/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/thrivecast-6591286/from-bigquery-to-motherduck-reinventing-the-data-warehouse-with-jordan-tigani.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}