{"podcast":{"title":"This Week in Pharmacy","slug":"this-week-in-pharmacy-6992689","podcast_index_feed_id":6992689,"rss_url":"https://feed.podbean.com/thisweekinpharmacy/feed.xml","website_url":"https://thisweekinpharmacy.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/15803122/TWIRx_Todd_Eury_PPN_cwtpmq.jpg","author":"Pharmacy Podcast Network","episode_count":100,"summary":"This Week in Pharmacy is a weekly podcast streamed LIVE on YouTube, LinkedIn, and Twitter about innovation in the pharmacy profession.","last_synced_at":"2026-07-25T18:20:03.541769+00:00","page_url":"https://stenobird.com/podcast/this-week-in-pharmacy-6992689"},"episode":{"title":"The Power of Patient 1st Care in Pharmacy and PBM Reform Progress | TWIRx","slug":"the-power-of-patient-1st-care-in-pharmacy-and-pbm-reform-progress-twirx","published_at":"2026-03-06T19:00:00+00:00","page_url":"https://stenobird.com/podcast/this-week-in-pharmacy-6992689/the-power-of-patient-1st-care-in-pharmacy-and-pbm-reform-progress-twirx","show_page_url":"https://stenobird.com/podcast/this-week-in-pharmacy-6992689","url":"https://thisweekinpharmacy.podbean.com/e/march-6-2026-twirx/","audio_url":"https://mcdn.podbean.com/mf/web/nwnxhq7crpab6s4e/TWIRx_0306.mp3","summary":"Welcome to another episode of TWIRx – This Week in Pharmacy, where we break down the most important developments impacting the pharmacy profession. This week’s show features leaders from across community pharmacy, health systems, healthcare advocacy, and international patient engagement. From PBM reform to patient-centered care and health system growth in Western Pennsylvania, this episode brings together voices shaping the future of pharmacy. Sponsored by Sykes & Company, P.A.Accounting, tax strategy, and advisory services dedicated exclusively to independent pharmacy operators. Segment 1 Austin Murray Communications and Marketing Director – Sykes & Company, P.A. We kick off TWIRx with Austin Murray from Sykes & Company, discussing the NCPA Consumer Marketing Campaign designed to educate the public about the value of community pharmacies. Austin shares insights on: • The importance of telling the community pharmacy story directly to consumers• Why independent pharmacies remain essential healthcare access points• The evolving state of independent pharmacy nationwide• Continued momentum around PBM Reform• Strategic accounting and tax advantages pharmacy operators should understand in today’s challenging reimbursement environment Austin also explains how pharmacy-focused accounting firms like Sykes & Company help owners navigate reimbursement pressure, tax planning, and business strategy. Segment 2 Mark Duman Pharmacy 50 Award Winner – United Kingdom International healthcare thought leader Mark Duman joins TWIRx to discuss one of the most important principles in healthcare transformation: The patient must come first. Mark shares his perspective on: • Why healthcare systems must remain patient-centered• How pharmacy can lead the way in improving patient ou…","meta_description":"Welcome to another episode of TWIRx – This Week in Pharmacy, where we break down the most important developments impacting the pharmacy profession. This w…","key_points":[],"chapters":[],"topics":[],"duration_seconds":5028,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/this-week-in-pharmacy-6992689/episodes/the-power-of-patient-1st-care-in-pharmacy-and-pbm-reform-progress-twirx/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/this-week-in-pharmacy-6992689/the-power-of-patient-1st-care-in-pharmacy-and-pbm-reform-progress-twirx.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}