{"podcast":{"title":"This Week in Business","slug":"this-week-in-business-428702","podcast_index_feed_id":428702,"rss_url":"https://feeds.acast.com/public/shows/5ab54c70bb6ddf45527e06b1","website_url":"https://knowledge.wharton.upenn.edu/shows/this-week-in-business/","image_url":"https://assets.pippa.io/shows/5ab54c70bb6ddf45527e06b1/1760535758117-37f48431-b8e7-4062-8eaf-c087666780fd.jpeg","author":"Wharton Podcast Network","episode_count":1456,"summary":"Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-17T18:17:54.282040+00:00","page_url":"https://stenobird.com/podcast/this-week-in-business-428702"},"episode":{"title":"Why Big Companies Are Rethinking How They Work With Startups","slug":"why-big-companies-are-rethinking-how-they-work-with-startups","published_at":"2026-07-10T09:30:00+00:00","page_url":"https://stenobird.com/podcast/this-week-in-business-428702/why-big-companies-are-rethinking-how-they-work-with-startups","show_page_url":"https://stenobird.com/podcast/this-week-in-business-428702","url":"https://knowledge.wharton.upenn.edu/podcast/this-week-in-business/why-big-companies-are-rethinking-how-they-work-with-startups/","audio_url":"https://sphinx.acast.com/p/open/s/5ab54c70bb6ddf45527e06b1/e/6a500b14fe878dc8e2b05060/media.mp3","summary":"Big companies need innovation, while startups need capital, customers and opportunities to prove their ideas work. Wharton Professor of Operations, Information and Decisions and Senior Vice Dean of Innovation Serguei Netessine explains how corporate venturing is evolving beyond traditional investment models. He explores the rise of venture building and venture clienting, why becoming a startup’s customer can be more valuable than simply investing in it, and how these partnerships can help established companies innovate faster while giving startups a path to scale. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Big companies need innovation, while startups need capital, customers and opportunities to prove their ideas work. Wharton Professor of Operations, Inform…","key_points":[],"chapters":[],"topics":[],"duration_seconds":778,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/this-week-in-business-428702/episodes/why-big-companies-are-rethinking-how-they-work-with-startups/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/this-week-in-business-428702/why-big-companies-are-rethinking-how-they-work-with-startups.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}