{"podcast":{"title":"This Can't Be That Hard","slug":"this-can-t-be-that-hard-357105","podcast_index_feed_id":357105,"rss_url":"https://rss.buzzsprout.com/1789021.rss","website_url":"http://www.thiscantbethathard.com","image_url":"https://storage.buzzsprout.com/eba5w0qthsghftvfmd93ka7hhp11?.jpg","author":"Annemie Tonken","episode_count":371,"summary":"You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said \"This CAN'T be that hard!!!\" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105"},"episode":{"title":"364 - Keeping More of What You Make","slug":"364-keeping-more-of-what-you-make","published_at":"2026-04-14T06:00:00+00:00","page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105/364-keeping-more-of-what-you-make","show_page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105","url":"https://www.buzzsprout.com/1789021/episodes/18960775-364-keeping-more-of-what-you-make.mp3","audio_url":"https://www.buzzsprout.com/1789021/episodes/18960775-364-keeping-more-of-what-you-make.mp3","summary":"You know that moment when you look at your bank statement and realize you're still paying for software you stopped using three months ago? Yep. We've all been there. Profitability isn't just about what you charge - it's about what you keep. And for most photographers, there's money unnecessarily leaking out of the business every single month that a little attention could stop. In this episode, I'll walk you through my strategic approach to evaluating business expenses - not as a slash-and-bur...","meta_description":"You know that moment when you look at your bank statement and realize you're still paying for software you stopped using three months ago? Yep. We've all…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1501,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/this-can-t-be-that-hard-357105/episodes/364-keeping-more-of-what-you-make/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105/364-keeping-more-of-what-you-make.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}