{"podcast":{"title":"This Can't Be That Hard","slug":"this-can-t-be-that-hard-357105","podcast_index_feed_id":357105,"rss_url":"https://rss.buzzsprout.com/1789021.rss","website_url":"http://www.thiscantbethathard.com","image_url":"https://storage.buzzsprout.com/eba5w0qthsghftvfmd93ka7hhp11?.jpg","author":"Annemie Tonken","episode_count":371,"summary":"You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said \"This CAN'T be that hard!!!\" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105"},"episode":{"title":"362 - The Wicked Witches of Business (Sales & Marketing)","slug":"362-the-wicked-witches-of-business-sales-marketing","published_at":"2026-03-31T06:00:00+00:00","page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105/362-the-wicked-witches-of-business-sales-marketing","show_page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105","url":"https://www.buzzsprout.com/1789021/episodes/18859540-362-the-wicked-witches-of-business-sales-marketing.mp3","audio_url":"https://www.buzzsprout.com/1789021/episodes/18859540-362-the-wicked-witches-of-business-sales-marketing.mp3","summary":"What if the reason your marketing isn't converting has nothing to do with your content... and everything to do with the part that comes after it? In this episode, Annemie and Dayna get a little theatrical to break down one of the most important (and most avoided) distinctions in your business: the difference between marketing and selling, and why you genuinely can't have one without the other. Using Wicked as their framework, they make the case that Glinda (your marketing) gets all the love...","meta_description":"What if the reason your marketing isn't converting has nothing to do with your content... and everything to do with the part that comes after it? In this…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1460,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/this-can-t-be-that-hard-357105/episodes/362-the-wicked-witches-of-business-sales-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105/362-the-wicked-witches-of-business-sales-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}