{"podcast":{"title":"This Can't Be That Hard","slug":"this-can-t-be-that-hard-357105","podcast_index_feed_id":357105,"rss_url":"https://rss.buzzsprout.com/1789021.rss","website_url":"http://www.thiscantbethathard.com","image_url":"https://storage.buzzsprout.com/eba5w0qthsghftvfmd93ka7hhp11?.jpg","author":"Annemie Tonken","episode_count":371,"summary":"You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said \"This CAN'T be that hard!!!\" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105"},"episode":{"title":"360 - SEO in the Age of AI with Corey Potter","slug":"360-seo-in-the-age-of-ai-with-corey-potter","published_at":"2026-03-17T06:00:00+00:00","page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105/360-seo-in-the-age-of-ai-with-corey-potter","show_page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105","url":"https://www.buzzsprout.com/1789021/episodes/18844521-360-seo-in-the-age-of-ai-with-corey-potter.mp3","audio_url":"https://www.buzzsprout.com/1789021/episodes/18844521-360-seo-in-the-age-of-ai-with-corey-potter.mp3","summary":"For a long time, SEO gave us a set of rules to follow. There were a lot of rules, and following them all wasn't ever _simple_, but at least the playbook was fairly clear. These days, though, the landscape has shifted… With the proliferation of AI tools and search algorithms, the way people find information online is evolving quickly. The rules around SEO are changing as well, and many photographers are wondering what actually matters now. This week I’m joined by Corey Potter of Fuel Your Ph...","meta_description":"For a long time, SEO gave us a set of rules to follow. There were a lot of rules, and following them all wasn't ever _simple_, but at least the playbook w…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3456,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/this-can-t-be-that-hard-357105/episodes/360-seo-in-the-age-of-ai-with-corey-potter/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105/360-seo-in-the-age-of-ai-with-corey-potter.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}