{"podcast":{"title":"This Can't Be That Hard","slug":"this-can-t-be-that-hard-357105","podcast_index_feed_id":357105,"rss_url":"https://rss.buzzsprout.com/1789021.rss","website_url":"http://www.thiscantbethathard.com","image_url":"https://storage.buzzsprout.com/eba5w0qthsghftvfmd93ka7hhp11?.jpg","author":"Annemie Tonken","episode_count":371,"summary":"You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said \"This CAN'T be that hard!!!\" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105"},"episode":{"title":"359 - Big, Bold Marketing Moves","slug":"359-big-bold-marketing-moves","published_at":"2026-03-10T06:00:00+00:00","page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105/359-big-bold-marketing-moves","show_page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105","url":"https://www.buzzsprout.com/1789021/episodes/18799602-359-big-bold-marketing-moves.mp3","audio_url":"https://www.buzzsprout.com/1789021/episodes/18799602-359-big-bold-marketing-moves.mp3","summary":"If you’re anything like most photographers, the thought of walking into a fundraiser, hosting an event, or introducing yourself at a networking mixer makes you want to put on your soft pants and climb back into bed. Which is exactly why I’m betting the rock quadrant of your marketing system is probably the one that needs the most attention. The truth is, in-person marketing can be one of the fastest ways to build real momentum in your business… but that requires finding opportunities that fe...","meta_description":"If you’re anything like most photographers, the thought of walking into a fundraiser, hosting an event, or introducing yourself at a networking mixer make…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3063,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/this-can-t-be-that-hard-357105/episodes/359-big-bold-marketing-moves/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105/359-big-bold-marketing-moves.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}