{"podcast":{"title":"This Can't Be That Hard","slug":"this-can-t-be-that-hard-357105","podcast_index_feed_id":357105,"rss_url":"https://rss.buzzsprout.com/1789021.rss","website_url":"http://www.thiscantbethathard.com","image_url":"https://storage.buzzsprout.com/eba5w0qthsghftvfmd93ka7hhp11?.jpg","author":"Annemie Tonken","episode_count":371,"summary":"You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said \"This CAN'T be that hard!!!\" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105"},"episode":{"title":"353 - Building a Repeat and Referral System That Creates Consistent Income","slug":"353-building-a-repeat-and-referral-system-that-creates-consistent-income","published_at":"2026-01-27T07:00:00+00:00","page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105/353-building-a-repeat-and-referral-system-that-creates-consistent-income","show_page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105","url":"https://www.buzzsprout.com/1789021/episodes/18555925-353-building-a-repeat-and-referral-system-that-creates-consistent-income.mp3","audio_url":"https://www.buzzsprout.com/1789021/episodes/18555925-353-building-a-repeat-and-referral-system-that-creates-consistent-income.mp3","summary":"If you’ve been following along with our systems theme, you’ve already worked through marketing, sales, and fulfillment, the three core systems that can absolutely run your business. But even with those dialed in, many photographers still feel stuck on the income rollercoaster… great months followed by scary quiet ones. In this episode, we focus on the final piece of the puzzle: building a repeat and referral system that turns great client experiences into steady, predictable income. Instead o...","meta_description":"If you’ve been following along with our systems theme, you’ve already worked through marketing, sales, and fulfillment, the three core systems that can ab…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1110,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/this-can-t-be-that-hard-357105/episodes/353-building-a-repeat-and-referral-system-that-creates-consistent-income/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105/353-building-a-repeat-and-referral-system-that-creates-consistent-income.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}