{"podcast":{"title":"This Can't Be That Hard","slug":"this-can-t-be-that-hard-357105","podcast_index_feed_id":357105,"rss_url":"https://rss.buzzsprout.com/1789021.rss","website_url":"http://www.thiscantbethathard.com","image_url":"https://storage.buzzsprout.com/eba5w0qthsghftvfmd93ka7hhp11?.jpg","author":"Annemie Tonken","episode_count":371,"summary":"You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said \"This CAN'T be that hard!!!\" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105"},"episode":{"title":"352 - Inquiries → Bookings → Happy Clients: Your Sales & Fulfillment System","slug":"352-inquiries-bookings-happy-clients-your-sales-fulfillment-system","published_at":"2026-01-20T07:00:00+00:00","page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105/352-inquiries-bookings-happy-clients-your-sales-fulfillment-system","show_page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105","url":"https://www.buzzsprout.com/1789021/episodes/18530743-352-inquiries-bookings-happy-clients-your-sales-fulfillment-system.mp3","audio_url":"https://www.buzzsprout.com/1789021/episodes/18530743-352-inquiries-bookings-happy-clients-your-sales-fulfillment-system.mp3","summary":"Last week, we talked about building a marketing system that helps you consistently attract new leads without burning out, but great marketing alone isn't enough. If inquiries aren’t converting into bookings, or bookings aren’t turning into great client experiences, your whole business starts to wobble. That’s why this week I’m zooming in on sales and fulfillment. Instead of chasing yeses or worrying about being pushy, I walk you through how to design a sales process that helps the right clien...","meta_description":"Last week, we talked about building a marketing system that helps you consistently attract new leads without burning out, but great marketing alone isn't…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1938,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/this-can-t-be-that-hard-357105/episodes/352-inquiries-bookings-happy-clients-your-sales-fulfillment-system/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105/352-inquiries-bookings-happy-clients-your-sales-fulfillment-system.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}