{"podcast":{"title":"This Can't Be That Hard","slug":"this-can-t-be-that-hard-357105","podcast_index_feed_id":357105,"rss_url":"https://rss.buzzsprout.com/1789021.rss","website_url":"http://www.thiscantbethathard.com","image_url":"https://storage.buzzsprout.com/eba5w0qthsghftvfmd93ka7hhp11?.jpg","author":"Annemie Tonken","episode_count":371,"summary":"You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said \"This CAN'T be that hard!!!\" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105"},"episode":{"title":"348 - Smarter, Simpler Marketing for Photographers with Kim Box","slug":"348-smarter-simpler-marketing-for-photographers-with-kim-box","published_at":"2025-12-23T07:00:00+00:00","page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105/348-smarter-simpler-marketing-for-photographers-with-kim-box","show_page_url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105","url":"https://www.buzzsprout.com/1789021/episodes/18359924-348-smarter-simpler-marketing-for-photographers-with-kim-box.mp3","audio_url":"https://www.buzzsprout.com/1789021/episodes/18359924-348-smarter-simpler-marketing-for-photographers-with-kim-box.mp3","summary":"Marketing can feel like a mystery sometimes… especially when you’re trying to figure out what actually works versus what just burns time. This week, I’m resharing a conversation I had with Kim Box on The Motherhood Anthology Podcast where we talked about one of my favorite topics… marketing that actually moves the needle. We got into the difference between marketing tactics and marketing systems, how to balance consistency with creativity, and how to make your marketing feel more like flow an...","meta_description":"Marketing can feel like a mystery sometimes… especially when you’re trying to figure out what actually works versus what just burns time. This week, I’m r…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3107,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/this-can-t-be-that-hard-357105/episodes/348-smarter-simpler-marketing-for-photographers-with-kim-box/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/this-can-t-be-that-hard-357105/348-smarter-simpler-marketing-for-photographers-with-kim-box.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}