{"podcast":{"title":"Thinking Big: Strategy that scales. Mindset that multiplies.","slug":"thinking-big-strategy-that-scales-mindset-that-multiplies-546719","podcast_index_feed_id":546719,"rss_url":"https://thinkingbig.libsyn.com/rss","website_url":"https://www.thinkingbigpodcast.com/","image_url":"https://static.libsyn.com/p/assets/c/b/5/2/cb5288b282bab8a916c3140a3186d450/tbc_main_1.png","author":"Sean Osborn","episode_count":155,"summary":"The Thinking Big Podcast helps ambitious professionals and founders see—and reach—their next level. Each week, host Sean Osborn explores the tools, tactics, and mindset that compound growth: from high‑leverage technologies and systems to the psychology that fuels consistent execution. You'll hear candid conversations with successful entrepreneurs about the real decisions behind their wins and lessons learned along the way. Then Sean distills the most actionable takeaways—so you leave every episode with clear steps you can apply in your business and career right now. Whether you're launching your first offer or scaling a proven machine, expect practical frameworks, inspiring stories, and no‑fluff guidance you can use the same day. Think bigger. Build smarter. Execute faster. Follow, share with a friend who's building, and start Thinking Big about your biggest goals.","last_synced_at":"2026-06-09T02:20:51.112796+00:00","page_url":"https://stenobird.com/podcast/thinking-big-strategy-that-scales-mindset-that-multiplies-546719"},"episode":{"title":"Why Your Marketing Efforts Aren't Working (And Rich Relationships Are The Real Key to Business Success) - with Selena Soo","slug":"why-your-marketing-efforts-aren-t-working-and-rich-relationships-are-the-real-key-to-business-success-with-selena-soo","published_at":"2025-07-04T18:03:00+00:00","page_url":"https://stenobird.com/podcast/thinking-big-strategy-that-scales-mindset-that-multiplies-546719/why-your-marketing-efforts-aren-t-working-and-rich-relationships-are-the-real-key-to-business-success-with-selena-soo","show_page_url":"https://stenobird.com/podcast/thinking-big-strategy-that-scales-mindset-that-multiplies-546719","url":"https://www.thinkingbigpodcast.com/s6e175","audio_url":"https://traffic.libsyn.com/secure/thinkingbig/s6e175_mixdown.mp3?dest-id=1505021","summary":"This episode is sponsored by: Here's the hard truth I learned in this conversation: You can spend thousands on Facebook ads, perfect your email sequences, and create the most polished marketing campaigns... but if you're not building rich relationships, you're fighting an uphill battle that's only getting steeper. In this episode, I sit down with publicity strategist and author Selena Soo to dive deep into her new book \"Rich Relationships\" - and what she reveals will completely shift how you think about growing your business. As a fellow introvert, I've always struggled with the idea of \"networking.\" The thought of working a room or making small talk at conferences made my skin crawl. But Selena showed me something game-changing: You don't need to be an extrovert to build a million-dollar network. You just need to be intentional. Why This Episode Will Transform Your Business We're living in what Selena calls a \"trust recession.\" People are bombarded with ads, skeptical of marketing messages, and increasingly buying from their communities rather than responding to traditional marketing. The entrepreneurs who thrive in this new landscape aren't the ones with the biggest ad budgets - they're the ones with the richest relationships. I've seen this firsthand. When I look back at my entire career - from taking a company public in the late '90s to my current work with industry leaders like Tony Robbins, Dean Graziosi, and Russell Brunson - every major breakthrough came through relationships, not marketing campaigns. What You'll Discover The 3 Types of Givers (And Why Most Entrepreneurs Are Doing It Wrong) The \"Indiscriminate Giver\" trap that leads to burnout and resentment How \"Transactional Givers\" actually block abundance The \"Rich Giver\" approach that creates win-win relat…","meta_description":"This episode is sponsored by: Here's the hard truth I learned in this conversation: You can spend thousands on Facebook ads, perfect your email sequences,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3264,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/thinking-big-strategy-that-scales-mindset-that-multiplies-546719/episodes/why-your-marketing-efforts-aren-t-working-and-rich-relationships-are-the-real-key-to-business-success-with-selena-soo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/thinking-big-strategy-that-scales-mindset-that-multiplies-546719/why-your-marketing-efforts-aren-t-working-and-rich-relationships-are-the-real-key-to-business-success-with-selena-soo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}