{"podcast":{"title":"TheBoldWay","slug":"theboldway-329028","podcast_index_feed_id":329028,"rss_url":"https://feeds.audiomeans.fr/feed/6d4dc5b7-7f85-45f6-82a0-21ce90d45098.xml","website_url":"https://www.theboldway.fr/","image_url":"https://static.audiomeans.fr/img/podcast/7e5e6d06-f746-4867-9b76-b4ebd694e3ef.jpg","author":"Adrien Garcia","episode_count":1283,"summary":"Les entrepreneurs à succès et les grands artistes ont un point commun : leur capacité à innover et à penser en dehors des sentiers battus. Mais comment réinventer les règles, se libérer des conventions, initier un mouvement, créer des projets iconiques, des produits d’exception, éclipser la concurrence en disruptant un marché, comment créer un nouvel océan bleu ? TheBoldWay est le podcast qui rentre dans la tête de ceux qui ont osé remettre en question l’ordre établi et qui excellent dans leur milieu : ces entrepreneurs, artistes, créatifs visionnaires, idéalistes qui ont cassé les codes et révolutionné leur industrie. Je décortique sous forme d’interviews longues et sans filtre leur méthode, leur état d’esprit et vous donne les clés, pour à votre tour, tracer votre propre chemin. Je suis Adrien Garcia, Designer et co-fondateur de la marque de vêtement RÉUNI. Avec TheBoldWay je vous invite à une véritable masterclass sur l'entrepreneuriat, l’innovation, la créativité, le leadership et comment affronter les défis de toute sorte.Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?Contactez mon label Orso Media via ce formulaire ou thomas@orsomedia.io Héber…","last_synced_at":"2026-08-02T02:19:04.355837+00:00","page_url":"https://stenobird.com/podcast/theboldway-329028"},"episode":{"title":"#539 Jon Thorson (USM North America CEO) | How Does a Piece of Furniture Become an Icon? Design, Culture and Obsession with Detail","slug":"539-jon-thorson-usm-north-america-ceo-how-does-a-piece-of-furniture-become-an-icon-design-culture-and-obsession-with-detail","published_at":"2026-07-03T03:00:00+00:00","page_url":"https://stenobird.com/podcast/theboldway-329028/539-jon-thorson-usm-north-america-ceo-how-does-a-piece-of-furniture-become-an-icon-design-culture-and-obsession-with-detail","show_page_url":"https://stenobird.com/podcast/theboldway-329028","url":"https://audio.audiomeans.fr/file/nTLjBrCvPC/266fd310-daba-44e3-9cba-eb801bd86ff0.mp3?_=1782474730","audio_url":"https://audio.audiomeans.fr/file/nTLjBrCvPC/266fd310-daba-44e3-9cba-eb801bd86ff0.mp3?_=1782474730","summary":"👉 Mon sponsor du mois | Shopify📧 Ma newsletter | S'abonner🖥️ Ma chaîne YouTube | S'abonner— Thanks to Jon Thorson for opening the doors of the USM showroom in SoHo, New York ! Jon runs USM North America, yes, that Swiss modular furniture you've seen everywhere: in the coolest creative studios, but also at your dentist, your lawyer, your bank, and probably at your parents' place. He's the guy who took an 1880s Swiss family business and made it sexy again for an entire generation of New York creatives. And his own story is wild: a kid from Nashville who came to New York to become a furniture designer, never quite became \"the designer\"… and ended up a CEO instead. In this episode, Jon tells us how a Swiss factory became a global design icon almost by accident, how you actually get a piece of furniture into the world's most beautiful rooms, and why \"everybody's a designer\" when the product is a system. We also get into the stuff nobody talks about: a brutal 50% tariff on steel, the art of collaboration, AI and robotics, and why New York is still five years ahead of the rest of the world. A masterclass on patience, taste, and building something that lasts. Let's go.Timeline 01:26: Meeting Jon Thorson in USM’s SoHo showroom and discovering his role03:18: Understanding USM: its modular system and place within the creative world04:39: USM’s Swiss origins: from metalworking to the accidental creation of the Hallersystem09:45: From Nashville to New York: fine arts, illustration and the dream of becoming a designer13:08: Learning at BDDW: from fetching coffee to managing the showroom17:00: Lessons from 15 years in high-end furniture: listening, observing and progressing18:34: When everyone becomes a designer: constraints, modularity and timelessness24:00: Joining USM and adapting…","meta_description":"👉 Mon sponsor du mois | Shopify📧 Ma newsletter | S'abonner🖥️ Ma chaîne YouTube | S'abonner— Thanks to Jon Thorson for opening the doors of the USM showroo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":6419,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/theboldway-329028/episodes/539-jon-thorson-usm-north-america-ceo-how-does-a-piece-of-furniture-become-an-icon-design-culture-and-obsession-with-detail/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/theboldway-329028/539-jon-thorson-usm-north-america-ceo-how-does-a-piece-of-furniture-become-an-icon-design-culture-and-obsession-with-detail.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}