{"podcast":{"title":"TheBoldWay","slug":"theboldway-329028","podcast_index_feed_id":329028,"rss_url":"https://feeds.audiomeans.fr/feed/6d4dc5b7-7f85-45f6-82a0-21ce90d45098.xml","website_url":"https://www.theboldway.fr/","image_url":"https://static.audiomeans.fr/img/podcast/7e5e6d06-f746-4867-9b76-b4ebd694e3ef.jpg","author":"Adrien Garcia","episode_count":1283,"summary":"Les entrepreneurs à succès et les grands artistes ont un point commun : leur capacité à innover et à penser en dehors des sentiers battus. Mais comment réinventer les règles, se libérer des conventions, initier un mouvement, créer des projets iconiques, des produits d’exception, éclipser la concurrence en disruptant un marché, comment créer un nouvel océan bleu ? TheBoldWay est le podcast qui rentre dans la tête de ceux qui ont osé remettre en question l’ordre établi et qui excellent dans leur milieu : ces entrepreneurs, artistes, créatifs visionnaires, idéalistes qui ont cassé les codes et révolutionné leur industrie. Je décortique sous forme d’interviews longues et sans filtre leur méthode, leur état d’esprit et vous donne les clés, pour à votre tour, tracer votre propre chemin. Je suis Adrien Garcia, Designer et co-fondateur de la marque de vêtement RÉUNI. Avec TheBoldWay je vous invite à une véritable masterclass sur l'entrepreneuriat, l’innovation, la créativité, le leadership et comment affronter les défis de toute sorte.Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?Contactez mon label Orso Media via ce formulaire ou thomas@orsomedia.io Héber…","last_synced_at":"2026-08-02T02:19:04.355837+00:00","page_url":"https://stenobird.com/podcast/theboldway-329028"},"episode":{"title":"#534 Mara Hoffman (Designer) | 24 years, no investors, and the courage to end it","slug":"534-mara-hoffman-designer-24-years-no-investors-and-the-courage-to-end-it","published_at":"2026-06-09T03:00:00+00:00","page_url":"https://stenobird.com/podcast/theboldway-329028/534-mara-hoffman-designer-24-years-no-investors-and-the-courage-to-end-it","show_page_url":"https://stenobird.com/podcast/theboldway-329028","url":"https://audio.audiomeans.fr/file/nTLjBrCvPC/cdb796bb-75df-4747-bb20-7bb5c48e8a13.mp3?_=1779107556","audio_url":"https://audio.audiomeans.fr/file/nTLjBrCvPC/cdb796bb-75df-4747-bb20-7bb5c48e8a13.mp3?_=1779107556","summary":"👉 Mon sponsor du mois | Shopify📧 Ma newsletter | S'abonner🖥️ Ma chaîne YouTube | S'abonner— Thanks to Mara for stopping by TheBoldWay! Mara Hoffman is an American designer who founded her eponymous brand in New York in 1999, straight out of Parsons. For 24 years, without ever taking a single outside investor or opening her capital, she built one of the most distinctive brands in American fashion — discovered early on by Patricia Fields, who bought an entire bag of her dresses to style Sex and the City. In 2008, she reinvented swimwear; in 2015, she had a moral wake-up call and spent the next eleven years turning her brand into a benchmark for sustainable fashion; and in 2024, she made the boldest decision of all: she shut everything down rather than raise outside capital. She comes on the show to tell us why \"closing a brand is like dying and giving birth at the same time,\" why knowing how to end something matters more than knowing how to last, and how, at 49, she is reinventing herself between Brooklyn and the New York woods.Timeline02:30 — Buffalo roots, classical cellist father, dance, Parsons and BFA in 1999 05:30 — Foundational internships at Zuli Bet in Paris and Elisa Jimenez in New York: upcycling and hand-made before the language existed 11:00 — Patricia Fields, Sex and the City and launching the brand from a studio above Curry in a Hurry 22:00 — The print era, 24 years without a single investor, Paris showrooms (Anna Luisa, Le Clerc) and a financing dance between factors and credit lines 29:00 — The 2008 swimwear pivot, the silk price crisis, the switch to polyester and the ongoing battle against copycats 40:00 — The moral wall (2015): motherhood, environmental awakening, a first decision to close and her production director's flat \"no\" 52:00 — Eleven years o…","meta_description":"👉 Mon sponsor du mois | Shopify📧 Ma newsletter | S'abonner🖥️ Ma chaîne YouTube | S'abonner— Thanks to Mara for stopping by TheBoldWay! Mara Hoffman is an…","key_points":[],"chapters":[],"topics":[],"duration_seconds":6085,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/theboldway-329028/episodes/534-mara-hoffman-designer-24-years-no-investors-and-the-courage-to-end-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/theboldway-329028/534-mara-hoffman-designer-24-years-no-investors-and-the-courage-to-end-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}