{"podcast":{"title":"The WARC Podcast","slug":"the-warc-podcast-4473908","podcast_index_feed_id":4473908,"rss_url":"https://feeds.simplecast.com/qd8sj_Xf","website_url":"https://www.warc.com/en/warc-podcasts","image_url":"https://image.simplecastcdn.com/images/1758a9e6-5b63-49a8-b064-1cecf47d24a4/7051ed9b-e86f-4cc4-8547-76a54bcdb303/3000x3000/01-201080x1080.jpg?aid=rss_feed","author":"LIONS Intelligence","episode_count":468,"summary":"Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.","last_synced_at":"2026-07-30T16:17:39.988358+00:00","page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908"},"episode":{"title":"The harsh reality of advertising's shift to 'churn and burn'","slug":"the-harsh-reality-of-advertising-s-shift-to-churn-and-burn","published_at":"2026-07-21T06:00:00+00:00","page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908/the-harsh-reality-of-advertising-s-shift-to-churn-and-burn","show_page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908","url":"https://www.warc.com/en/warc-podcasts","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/e91f4f33-9c62-4222-8511-727988ea4cfb/group-item/349e1cc0-2da0-452e-8896-759a55cf0261/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf","summary":"New data from CreativeX reveals the alarming extent of 'churn and burn' short-termism among advertisers, based on a study of 633,000 ads over two years. Content volume is way up, but media budgets aren't. So what's going on? Anastasia Leng, CEO of CreativeX, joins WARC's David Tiltman to break down the data, examine the most concerning trends, and discuss how brands can turn the ship around.","meta_description":"New data from CreativeX reveals the alarming extent of 'churn and burn' short-termism among advertisers, based on a study of 633,000 ads over two years. C…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2272,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/the-harsh-reality-of-advertising-s-shift-to-churn-and-burn/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-warc-podcast-4473908/the-harsh-reality-of-advertising-s-shift-to-churn-and-burn.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}