{"podcast":{"title":"The WARC Podcast","slug":"the-warc-podcast-4473908","podcast_index_feed_id":4473908,"rss_url":"https://feeds.simplecast.com/qd8sj_Xf","website_url":"https://www.warc.com/en/warc-podcasts","image_url":"https://image.simplecastcdn.com/images/1758a9e6-5b63-49a8-b064-1cecf47d24a4/7051ed9b-e86f-4cc4-8547-76a54bcdb303/3000x3000/01-201080x1080.jpg?aid=rss_feed","author":"LIONS Intelligence","episode_count":468,"summary":"Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.","last_synced_at":"2026-07-30T16:17:39.988358+00:00","page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908"},"episode":{"title":"Live in Cannes: SURPRISE! and other ways to win","slug":"live-in-cannes-surprise-and-other-ways-to-win","published_at":"2026-06-24T15:06:58+00:00","page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908/live-in-cannes-surprise-and-other-ways-to-win","show_page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908","url":"https://www.warc.com/en/warc-podcasts","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/e40405a8-6d9a-4a97-a2c1-2f0a253353de/group-item/9bf51410-330a-467b-a475-207c1f6db785/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf","summary":"Bonjour! On day 3 in Cannes, we learn more about the power of surprise with Jon Evans and Adam Morgan, TNT Sports and Twitch take on Gen Z sports media trends, and finally, insights from new B2B buyability research with LinkedIn and ServiceNow. The WARC Podcast in Cannes is sponsored by Circana. Download the latest insights today at circana.com/warc. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe","meta_description":"Bonjour! On day 3 in Cannes, we learn more about the power of surprise with Jon Evans and Adam Morgan, TNT Sports and Twitch take on Gen Z sports media tr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3308,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/live-in-cannes-surprise-and-other-ways-to-win/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-warc-podcast-4473908/live-in-cannes-surprise-and-other-ways-to-win.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}