{"podcast":{"title":"The WARC Podcast","slug":"the-warc-podcast-4473908","podcast_index_feed_id":4473908,"rss_url":"https://feeds.simplecast.com/qd8sj_Xf","website_url":"https://www.warc.com/en/warc-podcasts","image_url":"https://image.simplecastcdn.com/images/1758a9e6-5b63-49a8-b064-1cecf47d24a4/7051ed9b-e86f-4cc4-8547-76a54bcdb303/3000x3000/01-201080x1080.jpg?aid=rss_feed","author":"LIONS Intelligence","episode_count":468,"summary":"Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.","last_synced_at":"2026-07-30T16:17:39.988358+00:00","page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908"},"episode":{"title":"How Netflix became an advertising behemoth","slug":"how-netflix-became-an-advertising-behemoth","published_at":"2026-02-24T08:15:00+00:00","page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908/how-netflix-became-an-advertising-behemoth","show_page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908","url":"https://podcasters.spotify.com/pod/show/warc","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/0795eec0-c5f6-4700-8c8b-987b7dc588f8/group-item/a0199d21-2ecb-4cc4-bb48-e9a86ea2112c/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf","summary":"Netflix has entered its advertising era, building a significant revenue driver. And it's just getting started. WARC's Alex Brownsell and Celeste Huang offer a deep dive into Netflix's approach and potential next steps, from its potential acquisition of Warner Bros. Discovery to new ventures in podcasts, gaming and live events.","meta_description":"Netflix has entered its advertising era, building a significant revenue driver. And it's just getting started. WARC's Alex Brownsell and Celeste Huang off…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1541,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/how-netflix-became-an-advertising-behemoth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-warc-podcast-4473908/how-netflix-became-an-advertising-behemoth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}