{"podcast":{"title":"The WARC Podcast","slug":"the-warc-podcast-4473908","podcast_index_feed_id":4473908,"rss_url":"https://feeds.simplecast.com/qd8sj_Xf","website_url":"https://www.warc.com/en/warc-podcasts","image_url":"https://image.simplecastcdn.com/images/1758a9e6-5b63-49a8-b064-1cecf47d24a4/7051ed9b-e86f-4cc4-8547-76a54bcdb303/3000x3000/01-201080x1080.jpg?aid=rss_feed","author":"LIONS Intelligence","episode_count":468,"summary":"Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.","last_synced_at":"2026-07-30T16:17:39.988358+00:00","page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908"},"episode":{"title":"Connecting sustainability with marketing effectiveness","slug":"connecting-sustainability-with-marketing-effectiveness","published_at":"2026-06-02T07:00:00+00:00","page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908/connecting-sustainability-with-marketing-effectiveness","show_page_url":"https://stenobird.com/podcast/the-warc-podcast-4473908","url":"https://www.warc.com/en/warc-podcasts","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/5b3676cb-57a8-4a2a-a706-c8ee543828a4/2e0ddb09-2cc0-4121-837f-1d53a734995a/episodes/audio/group/745d9a82-5e82-4c3c-abd5-1701532a3df1/group-item/cf9a59e2-0c05-4e56-bd2e-84a4244364b3/128_default_tc.mp3?aid=rss_feed&feed=qd8sj_Xf","summary":"How do social values and environmental sustainability boost marketing effectiveness? Goodvertising's Thomas Kolster joins WARC's Amy Rodgers to discuss how sustainability is a driving factor on the most effective advertising campaigns, based on WARC Rankings data. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe","meta_description":"How do social values and environmental sustainability boost marketing effectiveness? Goodvertising's Thomas Kolster joins WARC's Amy Rodgers to discuss ho…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2391,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-warc-podcast-4473908/episodes/connecting-sustainability-with-marketing-effectiveness/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-warc-podcast-4473908/connecting-sustainability-with-marketing-effectiveness.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}